Geico Caveman Doomed

According to a story in Variety, a TV sitcom is being developed at ABC based on the very popular Geico Insurance caveman commercials.

"'Cavemen' will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta."

I'll be the first to tell you that I love those commercials, but it's quite a different thing to have a concept be funny in 30 second bits compared to stretching each of those bits into 22 minutes worth of sitcom.

My prediction: Not funny and a quick death for the show.


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