It was smooth riding for Dom Toretto’s family at the box office once again, taking advantage of a relatively weak marketplace.
In at #1 again this weekend is Furious 7 with $60.5 million. Typically, a 58.8 percent drop from an opening frame isn’t anything to celebrate, but this is a special case. After shattering the April opening weekend record over the Easter holiday with an impressive $147.1 million, this type of decrease was to be expected – and $60 million is still nothing to sneeze at. The action sequel has grossed $252.5 million domestically through just its two weeks of release, already becoming the year’s highest-grossing movie. How long it stays in that spot is another story.
Furious 7 is also poised to be one of the biggest films of all time. It has already passed $800 million globally, meaning that it is all but guaranteed a spot in the coveted $1 billion club (without 3D surcharges even). Audiences still have a ways to wait before The Avengers: Age of Ultron, so in the meantime, Universal’s own superhero team will continue to rake in the box office cash.
Once again, DreamWorks Animation’s Home comes in at a very distant second with $19 million. So far, the film has made $129.5 million domestically and has continued to hold well with so few other family options available.
This week’s lone wide release, The Longest Ride, comes in at #3 with $13.5 million during its first three days. In terms of Nicholas Sparks adaptations, that’s right in the middle when it comes to how his other titles opened. There’s obviously still a niche audience for these films, but this performance shows that mainstream interest in the brand is waning. The Longest Ride debuted better than last year’s The Best of Me ($10 million), but not by a whole lot.
The main culprit for the relatively weak opening was most likely the negative critical reception, which certainly didn’t help it appeal to the uninitiated. It will be interesting to see how The Longest Ride holds over the next couple of weeks. Yes, it can operate as counter-programming as we approach the blockbuster movie season, but now that the hyped opening weekend is out of the way and die hard fans have seen it, how strong can its legs really be?
The #4 film is Get Hard. The comedy added $8.6 million to its domestic total over the weekend, upping it to $71.2 million.
Rounding out the top five this weekend is Cinderella. The fairy tale reimagining grossed $7.2 million this week to increase its domestic total to $180.7 million.
In at #6 is The Divergent Series: Insurgent with $6.8 million. The young adult sequel has so far made only $114.8 million in the States, but thanks to its worldwide intake of $235 million, has more than doubled its production costs.
After adding 1,246 locations to its theater count, #7 film Woman in Gold saw a substantial increase in ticket sales and made $5.8 million this weekend. Though the drama isn’t going to be a runaway success, its $9.3 domestic total is a nice haul considering the size of the project and lack of marketing for it.
Horror film It Follows comes at #8 with a little over $2 million. The indie flick has now grossed $11.7 million domestically as buzz about it continues to spread.
Music dramedy Danny Collins is #9 with $1.6 million following a modest expansion. The film is now at $2.4 million.
Finishing out the top ten is While We’re Young with $1.3 million. The movie has now grossed $2.3 million domestically.
[NOTE: These are only weekend box office estimates – based on Friday and Saturday ticket sales coupled with adjusted expectations for Sunday. Official weekend box office results will be released on Monday, April 13 – at which time we’ll update this post with any changes.]
Source: Box Office Mojo
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