Superhero movies nowadays tend to make headlines on a semi-regular basis leading right up to their release in theaters; it's fitting, then, that the latest installment in Universal's own "superhero" franchise, Furious 7, is doing likewise. Marketing for the seventh Fast and the Furious movie has been firing on all cylinders for the past few weeks, building on the momentum the film gained from its Super Bowl XLIX trailer: a preview that includes cars flying in more ways than one.
The "vehicle hopping" Furious 7 clip embedded above - featuring Brian O'Connor (Paul Walker) defying gravity yet again - is part of a much-longer action sequence; one that begins with Brian, Dom (Vin Diesel), and the rest of their crew going sky-diving... in their cars (watch: the featurette on how that scene was filmed). You need not worry too much about being spoiled for the movie by watching this video; it only represents one-tenth of a much larger sequence: the mission to rescue the super-hacker Ramsey (Nathalie Emmanuel).
Furious 7's plot (crafted by Fast and the Furious 3-6 scribe Chris Morgan) revolves in part around the Furious crew's mission to track down both Ramsey and a high-tech device, which they can then use to locate Deckard Shaw (Jason Statham): the rather angry brother of Furious 6 villain Owen Shaw (Luke Evans). The older Shaw brother has already murdered Han (Sung Kang) and is out to slay anyone else who's even partly responsible for killing his brother - or, rather, "crippling" his brother, as Deckard puts it in the clip below, where he squares off with Agent Hobbs (Dwayne Johnson).
(Note: It's true that we technically never saw Owen Shaw die in Furious 6, so there is a *slight* chance that when Deckard says his brother's been "crippled," he's being literal - but again, that's doubtful. Anyway, here's the start of a fistfight between The Rock and The Transporter.)
Universal's Fast and the Furious series has become quite successful at bringing name talent and/or action stars to play in the same universe together - for case in point, see the Johnson/Statham fight above. That's another respect in which this franchise bears a resemblance to Marvel Studios' tentpoles, along with the upcoming Warner Bros./DC comic book-based superhero features. Big-name casts have increasingly become the standard for these types of brand/genre films, in general.
Furious 7 is likewise anchored by longtime Fast cast members (including, Michelle Rodriguez, Tyrese Gibson, etc.), but also professional martial arts experts such as Tony Jaa (Ong-bak) and Ronda Rousey (The Expendables 3). Early word of mouth is that director James Wan successfully delivers most everything fans could expect/want from the seventh Fast and the Furious installment - so really, at this stage there's not much else that need be done to convince people to give this film a look in theaters.
Furious 7 opens in U.S. theaters on April 3rd, 2015.