Official Trailer For 'Freakonomics'

freakonomics book cover

An eclectic mix of documentary filmmakers tackle subjects ranging from cheating in Sumo wrestling to the payment of students for high grades in Freakonomics, the trailer for which has made its way online.

Freakonomics is the film adaptation of the 2005 bestseller titled Freakonomics: A Rogue Economist Explores the Hidden Side of Everything.  The novel was a collaborative effort between journalist Stephen Dubner and economist Steven Levitt that examined several unusual cases of incentive-based thinking.

The movie features the work of several highly-regarded documentarians, including Alex Gibney (Enron: The Smartest Guys in the Room), Rachel Grady and Heidi Ewing (Jesus Camp), Morgan Spurlock (Super Size Me), Eugene Jarecki (Why We Fight) and Seth Gordon (King of Kong).

Each filmmaker was responsible for covering a certain topic from the original Freakonomics novel.  Those subjects include the previously mentioned issues concerning Sumo wrestling and academic achievement; the repercussions of certain baby naming patterns; the inexplicable drop in crime rates during the 1990s; and the reasoning behind Dubner and Levitt's decision to analyze and write about these matters.

Check out the trailer for Freakonomics below:


The talent involved in bringing Freakonomics to the big screen is quite impressive and bodes well for the quality of the film - a lot of moviegoers will end up going to see the fact-based tale due primarily to the altogether fascinating and unusual nature of the content it analyzes.

Freakonomics is not an overtly political documentary like Fahrenheit 9/11 and does not address a hot topic issue a la Super Size Me, so its turnout at the box office will likely be moderate at best.  There is definitely a crowd that flocks to this kind of film and it could do solid business in terms of DVD sales - especially if it receives a good deal of recognition over the upcoming awards season.

Freakonomics premieres on Magnolia on Demand on September 3rd, 2010.  It will arrive in theaters just under a month later on October 1st.

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