Magnolia Pictures, the distribution arm of Wagner/Cuban Companies, announced today that it has officially acquired the North American rights to the film version of Freakonomics, the New York Times bestselling book by Steven Levitt and Stephen Dubner.
According to Magnolia President Eamonn Bowles:
"As huge fans of the book, the film version of Freakonomics is something that we've been excited about ever since we caught wind of it... We couldn't be more thrilled."
So what exactly is it about, you ask?
Well, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (to use the full proper title) is a collection of case studies on unusual, often hilarious forms of incentive-based thinking. More specifically: sumo wrestling, the repercussions of baby names, the use of cold hard cash to inspire academically underachieving kids to improve, and the real reason crime rates dropped so dramatically in the early 1990s. So yeah, not exactly your everyday kind of material.
The film version brings together a "who's who" collection of documentary filmmakers to cover these subjects, including Alex Gibney (Enron: The Smartest Guys in the Room), Rachel Grady and Heidi Ewing (Jesus Camp), Morgan Spurlock (Super Size Me), Eugene Jarecki (Why We Fight), and Seth Gordon (King of Kong).
If you're a fan of any of these films or their respective directors (and if not then shame on you, go watch Kong right now) then this is for you what Valentine's Day was for moviegoers who love schlocky rom-coms overstuffed with attractive celebrities. Chances are that this one will probably be of a higher caliber of cinema artistry overall. Excited?
Magnolia is looking to release Freakonomics sometime this fall in theaters.
Photo via the National Post.