Fortnite is going from strength to strength, reaching the top of the concurrent viewer listings on Twitch and becoming something of a massive cultural phenomenon. When the game's Battle Royale gameplay was first revealed, many were skeptical over whether the game would be able to have much of a chance against obvious competitor PlayerUnknown's Battlegrounds, but nonetheless Epic Games has been having a huge impact.
This is particularly obvious when it comes to the battleground of Twitch. Once entirely dominated by players of PUBG, as seen by Dr Disrespect's attempt to break Twitch, Fortnite has been battling hard for control of the streaming platform. Just last week, professional streamer Tyler 'Ninja' Blevins reached the top spot of concurrent Twitch viewers with a stream alongside rapper Drake, which pulled in over 635,000 concurrent viewers. All in all, the game is becoming a dominant force in the industry.
Ninja himself has some opinions on exactly why Fortnite is taking over the world. Speaking with CNBC, Ninja talked about his own time playing the game, and his growth in popularity as a streamer. In particular, he pointed out that its free-to-play nature helps Fortnite break down barriers of play that some other games cannot, while also stating that the accessibility and general friendliness of the game means that Epic Games is "just hitting every single mark perfectly." Whatever it is, it's certainly working for Blevins, with the streamer now apparently making $500,000 a month.
That accessibility certainly rings true with the variety of devices on which Fortnite can be played. As Blevins pointed out, "it’s already across all the platforms, your Xbox, PlayStation and PC." The game has also now seen its mobile release, which has also opened up the title to a whole new audience. That level of fluidity isn't always easy to come by, particularly in comparison to competitor PUBG which has had its share of technical and performance issues.
It's rare to see a video game really break into the public consciousness outside of long-running mascots like Mario. However, Fortnite has managed to come out of its initial place as a niche title, and that's not only shown off by the fact that Drake was happy to pop in for a streaming session. There have already been plenty of examples of sportspeople pulling off Fortnite celebrations, as if to showcase that the game is now a cultural phenomenon overall.
Whether Fortnite can keep this place in the market will be an interesting battle to watch, particularly since it's fighting so strong for the crown against PUBG itself. If Fortnite can keep its current players on side, and refrain from the temptation to implement ludicrous loot drop rates, then maybe it will find a good level of longevity.