The first teaser trailer for Blumhouse Productions' horror prequel The First Purge shows how the concept was originally pitched to Americans. As entertaining as most genre fans have found The Purge franchise so far, many have long wondered just how exactly the concept came to be accepted within its own world. After all, a holiday where all crime is legal doesn't really sound like an easy sell to the majority of people, who would much rather chill at home and watch Netflix then go rob a bank or murder their enemies.
That question is what The First Purge - formerly known as The Purge: The Island - looks to answer. As the title suggests, the film focuses on the first ever experimental Purge night, which was confined to New York City's Staten Island. It's unclear what Staten Island did to deserve that dubious honor, but one assumes that will also be explained within the film itself.
Distributor Universal has today released the teaser trailer for The First Purge, which can be seen above. This comes on the heels of yesterday's poster reveal, which sported a satirical take on the red Make America Great Again hats worn by supporters of the Donald Trump presidential campaign. The teaser is presented like a TV ad for the first Purge, and extols the patriotic virtues of participation.
The Purge franchise has been a massive hit for both Blumhouse and Universal, with the three prior Purge entries raking in a combined total of $320 million worldwide on a combined budget of only $22 million. Budget numbers for The First Purge have yet to be released online, but one assumes that they aren't much different from the other Purge movies. With Blumhouse's continued dominance of the horror box office, there's really no reason to expect the Purge's trend of success not to continue.
One big change for The First Purge is that series creator James DeMonaco won't be returning to the director's chair, passing along that job to up-and-comer Gerard McMurray. McMurray only has one prior feature under his belt, the 2017 Netflix release Burning Sands. DeMonaco came back to write the script and produce though, so there should still be some level of creative continuity. Notably, The Purge was only DeMonaco's second feature as a director, so it actually seems quite appropriate that another young and hungry filmmaker get his chance for a big break here.
Source: Universal Pictures
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