Universal Pictures has made an unprecedented marketing move by releasing the first trailer for Fast Five on Facebook. While the franchise has always been in touch with its most dedicated fans, will the move prompt more excitement for the film? Only the quality of the trailer itself will tell.
Franchise star Vin Diesel's Facebook page has nearly 20 million "Likes," so why not debut the trailer directly to those feeds? The simple announcement of the trailer got over 20,000 "Likes." But let's stay focused. Trailer views don't necessarily generate box office revenue.
Director Justin Lin is on his third turn in the franchise (Tokyo Drift, Fast & Furious) and recent claims in a USA Today interview suggest it will "up the action." The trailer sure shows it. The first look at Fast Five is a non-stop barrage of muscle, speed, power and intensity. It's no wonder Dwayne Johnson was brought along for this ride.
Check out the trailer below:
So far, Fast Five has been met with mixed reactions. Some consider it excess, while others enjoy the franchise for what it's worth. There is definite entertainment value in each of the previous films. The new trailer proves that there is always fun to be had on screen - when you mash testosterone and horsepower.
Fast Five brings nearly every major character from the previous four films together. The film looks to thrive on family, a central theme of the films - aside from fast cars. Dwayne Johnson's addition is a much-needed spark in the film - even if the franchise has increased in popularity over the years. Fast & Furious had a great run in last year's box office and ended up with a staggering $353 million worldwide.
There is no question Dwayne Johnson will add to the hype. It's been a while since Hollywood has given us a solid fist fight. Even The Expendables was a bit of a letdown. If there's one thing to look forward to with Fast Five, it's the inevitable showdown between Vin Diesel and Dwayne Johnson.
Does the trailer make you want to see Fast Five or are you putting your hopes in reverse? Sound off in the comments section below.
Fast Five drifts into theaters on April 29th, 2011.
Source: Vin Diesel's Facebook