How Fox & Marvel Can Save The Fantastic Four

Avengers Poker in Marvel Comics

Comic book fans have often shared displeasure with film adaptations of certain Marvel Comics characters and stories over the years, voicing the opinion that Disney-owned Marvel Studios should reacquire the movie rights to all of their comic book properties. It was mostly just wishful thinking until a few years ago Marvel Studios actually got back the licenses to key characters including Blade, Daredevil, Ghost Rider, Punisher and others.

With the main Avengers all under the Marvel Studios umbrella, and many of the supporting characters back too, there were less and less properties owned by other studios - the largest of which being Spider-Man at Sony Pictures. But earlier this year, Spidey came home too (sort of) in an unprecedented partnership that sees Sony and Marvel working together to relaunch Spider-Man into the successfully established Marvel Cinematic Universe.

So, if Sony and Marvel can work together in this way, can Fox and Marvel do the same? It's been widely publicized for two years how the X-Men (and all mutant characters in Marvel Comics) have been pushed out of the forefront alongside the Fantastic Four - the latter of which had all of its comic series cancelled. These Fox-owned characters are not listed in the latest Marvel encyclopedia and don't get merchandise tie-ins. They also cannot be licensed out for merch on things like posters and lunch boxes. Marvel is avoiding helping and publicizing characters they don't own the film rights too. And it's all about the movies.

Fantastic Four 2015 promotional banner
Not "Fantastic" At All

Where three years ago Marvel and Fox had some semblance of a relationship with Marvel having someone on the set of The Wolverine and the actors appearing in interviews for, that has since vanished. We don't know why, it just is. For now.

All of this is what makes the last few days so interesting to observe with the Fantastic Four reboot finally debuting this weekend after several delays and widespread reports of trouble on set and intensive re-shoots... and it was a mess. The film is drastically under-performing at the box office compared to estimates largely due to how poorly the film has been received by fans and critics. It's the worst reviewed Marvel branded movie ever to release theatrically and it has the lowest moviegoer-voted CinemaScore of any superhero film ever.

Analysts called Fantastic Four's opening weekend a "nightmare" and today, THR reports Twentieth Century Fox may have a $60 million loss to write-off thanks to the release. And this is still an active issue. The superhero flick has only been in theaters a few days, and sometime in the near future, perhaps as the dust begins to settle, decisions and announcements need to be made regarding what's next for the Fantastic Four.

Fantastic Four Reviews Failure
Fantastic Four (2015) "Rotten" by Critics Consensus

A sequel was scheduled last year for June 2017 but after this weekend, with Fox systemically crushing public interest in a live-action version of the Fantastic Four and adapting it into something not financially viable, something needs to change. The day the film came out we poised the question of whether or not Fox should sell the Fantastic Film rights back to Marvel but it's not that simple.

More: What Happens Now With ‘Fantastic Four 2′ & Fox’s Marvel Release Dates?

Fox has several options so we can go down the list and theorize on what they will do. Developing Fantastic Four 2 for mid-2017 simply doesn't compute and we can't see a future where Fox and the stars of this movie are back in just a few months shooting another after what went down this weekend. A more likely option is a delay for another film and a quasi-reboot, one that could even include the same stars. The actors of the film were not the problem. Everything else was so a new creative vision could be in the cards.

What we do know is that if Fox aims to maintain the FF film license - and Hitfix claims they will continue with plans for a sequel but it's way too early to know that for certain - they must have a film shooting every few years (every seven years according to's source). It's the same for the rights to X-Men and was the same for Daredevil - a property Fox pulled the plug on at the last minute which resulted in Marvel getting the rights back who turned it around into a successful Netflix series.

That means Fox has until 2022 to put another Fantastic Four movie into production so there's no rush. If they don't, Marvel will get the rights back. At the moment, it's difficult to say whether moviegoing audiences will be willing to put this year's Fantastic Four behind them enough to accept them as something beneficial to crossover with the X-Men or to see continue on their own. And a re-reboot is a tough pill to swallow as well which means Fox is in a similar position to what Sony Pictures was last year when they failed to revitalize The Amazing Spider-Man series with its sequel.

Next Page: It Worked For Spider-Man, But This is About More Than The Fantastic Four

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