Facebook is introducing a new feature soon called "Keyword Snooze," with one of its intended uses being to block TV spoilers from users' news feeds. In 2018, social media is more entrenched in the lives of people across the globe than its ever been, whether it be Twitter, Instagram, Snapchat, or the Mark Zuckerberg-created 800-pound gorilla known as Facebook. To put things in perspective, the world has over 7 billion people inhabiting it, and over 2 billion of those people are active Facebook users.

Facebook is definitely a very useful creation in many ways. It allows people to easily keep in touch with friends and family that might live far away, and stay abreast of the happenings in their lives. It also lets people reconnect with folks they may have long-since lost touch with, for whatever reason. Facebook's trademark News Feed also enables users to keep up on what's going on with both pop culture and the world at large, via sites they've "liked" and interacted with in the past.

Unfortunately, there are definite drawbacks to Facebook as well, as there are with any social media platform. Facebook can often be used as a way to spread bigotry and hatred from one like-minded person to another, or - as famously witnessed during the 2016 U.S. presidential election - to circulate and perpetuate "fake news" stories with no basis in fact. For those too busy to take in all the latest TV shows and movies live though, logging onto Facebook also carries with it a huge risk of running into unwanted plot spoilers before one can watch the program in question. That's one area where Facebook's new "Keyword Snooze" feature will come in, according to EW.

The way the Keyword Snooze feature will work is actually rather simple. When users see a story in their feed containing a certain keyword - whether it be posted by someone they personally know, or a media outlet - they can open a menu of keywords available to snooze from that post. To avoid spoilers, one could, for example, block the keywords "Game of Thrones" or "The Walking Dead" or "Westworld." Then no posts containing those blocked words or phrases would appear in that users News Feed for 30 days. Sadly, blocks aren't permanent, for those looking to completely ban words like "Trump," "Clinton," or "Kardashian" from their feeds forever.

Notably, snoozing keywords does not apply to ads, so users may still see ads about a snoozed subject. The new feature quietly went live earlier today, to a percentage of Facebook users. The company plans to continue rolling the feature out to more and more users over the coming weeks, so those not able to make use of the snooze button yet may want to keep an eye out going forward. While this likely won't completely save fans from encountering unwanted spoilers, one can bet it'll be getting a lot of use around the time Avengers 4 hits theaters.

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Source: EW