The first Expendables movie seemed like more of a gimmick than anything else: director-star Sylvester Stallone gathers together a band of old school action stars (Arnold Schwarzenegger, Dolph Lundgren) combined with some current stars who have carved out their own genre niche (Jason Statham, Jet Li), pitches the action and gunfire at a breakneck pace, then stir and serve.
For the third (and last?) entry in the series, The Expendables 3 director Patrick Hughes takes over, adds some new faces in the form of villain Mel Gibson and ally Harrison Ford, along with Kelsey Grammar, Kellan Lutz and Ronda Rousey, and allows us all to all to hope that this might be the most balanced, coherent and worthwhile Expendables film yet. Not to mention the fact that Hughes has been tasked with remaking The Raid for American audiences, and The Expendables 3 is a big chance to prove such a concept is viable.
Now, a new TV spot for the third go-round with Barney Ross and company has been released, which you can watch above. It essentially repackages what we've seen from the full-length trailer and various other TV spots, but it's so concise and effective that every new look at The Expendables 3 seems to leave fans of the genre and stars with a goofy grin on their face.
One new piece of marketing, though, feature Stallone himself, who smilingly sets off an explosion in this new motion poster, which you can see below:
The Expendables 3 has been rated PG-13, rather than the R rating of the previous entries, which in theory expands its potential audience. Stallone has promised that it's "very close to an R," but will the relatively softer approach of this third entry turn off fans of the franchise - those who maintain a great deal of love and nostalgia for the borderline irredeemably bloody and violent movies the movie's stars were famous for back in the day?
Maybe, maybe not. Though the second film saw diminished returns from the first, it still made over $300 million worldwide (on a $100 million production budget, not counting marketing and distribution), which means these things remain profitable. The chance to see Mel Gibson and Harrison Ford in the same action flick may prove too much of a novelty to pass up.
The Expendables 3 opens on August 15th, 2014.