Epic Games CEO, Tim Sweeney, had more public criticism to share after seeing Apple's explanation for its 'Expert app review' process. The head of the company that developed Fortnite did the math and found Apple's efforts to be lacking compared to what many would consider to be a review.

Epic and Apple have been feuding over Epic's violation of the App Store rules forbidding payment systems that bypass Apple's store. Epic played by the rules when it first launched Fortnite for iOS, which went on to achieve record-breaking success. However, Fortnite was removed from the App Store in August with Apple citing Epic Direct, a new in-game currency system, as the cause for banning the game. The Fortnite ban was followed by a lawsuit by Epic and Apple suspended Epic's developer account, which prevents work on Epic's popular game development kit, Unreal Engine. A restraining order was issued preventing Apple from removing Epic's developer account, however. It has been quite a ride as these big business legal wars often are.

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Epic CEO, Tim Sweeney, provided Apple with some unsolicited help with mathematics recently. Drawing information from the App Store page on Apple's website, Sweeney did the math on Apple's claim that 500 reviewers check 100,000 apps each week. The end result being the number of reviewers and apps only allows for twelve minutes on each app. Sweeney also took the opportunity to compare this to developer efforts that include "1000's of hours creating an app, and 100's of hours updating it." Sweeney ended the Tweet with "Apple spends 12 minutes reviewing the update and takes 30%." It's unlikely Apple CEO, Tim Cook, will respond to this 'sick burn' from Sweeney's tweet, but clearly, there is no love lost between the two companies at this point. However, not everyone agreed with the math or the sentiment with Guille on Twitter, pointing out "This is misleading."

What Would Epic Do?

Fortnite Blade

Several comments defended Apple, to which the Epic CEO responded "Epic Games Store takes 12%, but developers are free to process direct in-app payment and keep 100%." Another interesting comment, by Productive Citizen, questioned why Epic doesn't use the Bandcamp model, with Sweeney replying and suggesting that method provides a bad user experience. Once again, the spin is that Epic is concerned for the end user.

This is really a battle of two hugely popular and rich companies that unfortunately has fallen upon the end user. While there will be those that defend one over the other, gamers are being used as leverage by both companies looking to achieve what their investors demand. More growth and more money. User satisfaction is really a side effect in the minds of CEOs when wearing their corporate hats. Which is not to say that the two Epic and Apple Tim's are bad guys, it's just that each have jobs to do and are clearly very good at what they do.

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Source: Tim Sweeney/Twitter