• EA is attempting to rebrand loot boxes. 1 / 8

  • The company's legal VP, Kerry Hopkins, called them "surprise mechanics" instead... 2 / 8

    Andrew Wilson EA Vertical
  • ...leading to widespread mockery and outrage over the attempt to change what loot boxes mean. 3 / 8

    Mobile Game Loot Box Vertical
  • According to Hopkins, EA's loot boxes are more like "Kinder Eggs" and aren't predatory... 4 / 8

    Loot Box Vertical
  • ...with the legal VP even suggesting FIFA Ultimate Team is "enjoyable" and something fans want to engage with. 5 / 8

    Apex Legends Loot Box Vertical
  • It's a blatant disregard for ethics, as loot boxes have been found to cause gambling addiction in children... 6 / 8

    Anthem Elysian Cache Vertical
  • ...and illustrates exactly why EA's reputation as publisher has taken such a hit over the last two years. 7 / 8

    Anthem Loot Vertical
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