EA is attempting to rebrand loot boxes.
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The company's legal VP, Kerry Hopkins, called them "surprise mechanics" instead...
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...leading to widespread mockery and outrage over the attempt to change what loot boxes mean.
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According to Hopkins, EA's loot boxes are more like "Kinder Eggs" and aren't predatory...
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...with the legal VP even suggesting FIFA Ultimate Team is "enjoyable" and something fans want to engage with.
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It's a blatant disregard for ethics, as loot boxes have been found to cause gambling addiction in children...
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...and illustrates exactly why EA's reputation as publisher has taken such a hit over the last two years.
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