Dyson's latest product is a virtual reality (VR) store that allows users to test the U.K. manufacturer's range of products, including hair straighteners and vacuum cleaners right from the comfort of their homes. Of course, this isn't a new idea. Amazon lets customers see if a piece of furniture fits in their home, and consumers can also virtually test beauty products on some sites. This app takes that concept a step further by letting the user try the products. 

There are many cases for using Virtual Reality, but while entertainment such as gaming might be the most popular one, we are seeing new players come up with other applications such as treating eye conditions and, in what can be termed bizarre, to help cows with anxiety.

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The Dyson Demo VR app made its debut on the Oculus store last week. At the moment, users can test the Dyson Supersonic hairdryer, Corrale straightener, Airwrap styler and the Dyson V15 Detect cordless vacuum. With the vacuum cleaner, users can test how it works in their homes via the Home trialing feature. The app also shows how the technology behind this programing works and contains interviews with engineers. Dyson promises that it will continue to update the app with new features and experiences over time. Future updates will add a virtual shopping experience and allow users to talk to an expert before purchasing a product. The app is already available on the Oculus App Lab, a platform for developers to list apps and games for Oculus VR headsets that are not required to meet a specific standard for the main Quest store.

VR Is More Than Just Gaming

Dyson Demo VR has a hair straightener

Dyson may not get much feedback from the usage of its VR app, seeing as owning an Oculus VR headset is a requirement. Also, it currently has only one vacuum cleaner available for testing within the app, which may not be tempting enough for many people to give the app a spin.

VR is mainly associated with gaming, thanks to popular apps such as Beat Saber and consumer VR headsets like the PlayStation VR headset and Oculus Quests. However, that narrative is slowly changing as new uses are beginning to appear in the VR space. We may see the adoption of the technology by more people, including older citizens, when they realize there are benefits/uses for VR other than gamesVirtual Reality is expected to play a significant role in the metaverse, so there are bound to be new ways to use VR in the near future.

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Source: Dyson