Music mogul and Midas-esque businessman Dr. Dre has recently struck a script deal with cable network FX for a potential show pilot. Details are currently scarce, but according to THR the show would be a one-hour drama set in the present-day Los Angeles, and would explore not just the music business but the crime business as well.
Relatively fresh writer Sidney Quashi will be billed as both the creator and executive producer of the show along with Dr. Dre. Daniel Schnider (Backwash) will act as co-executive producer with Brad Bertner (The Cellar). The deal will involve Dr. Dre’s Crucial Films/Crucial TV company, which was originally launched in 2007 with New Line Cinema, and currently rests under Warner Bros.
As the fledgling project is currently in the early stages development there’s no word on any casting decisions, but with hip hop royalty like Dr. Dre involved it wouldn’t be unreasonable to expect other hip hop superstars to make a guest appearance, should the pilot get picked up.
Born Andre Romelle Young, the ever-versatile Dr. Dre has been a newsmaker for many years now, with his many highly lucrative musical and technological enterprises, including his record label Aftermath Entertainment, which was founded by Dre in 1996. Aftermath showcases many popular and profitable acts such as longtime Dre protégé Eminem, 50 Cent and his newest discovery, Kendrick Lamar.
Dre recently made headlines when the rapper hip-hopped over strict Olympic marketing rules by giving his high-end "Beats By Dre" headphones to athletes of over 20 nations. The rules are designed to prevent “ambush marketing,” or non-sponsors from getting free publicity on the back of the Games, but last Friday Olympic officials ruled Dre’s generous gift did not breach guidelines.
International Olympic Committee spokesman Mark Adams said Olympic officials were aware of Dr. Dre’s generosity to the international athletes, but stressed it was solely up to each national Olympic team to ensure athletes protected the sponsors.
Canada's track cyclist Joseph Veloce rocking a pair of Beats by Dr. Dre headphones that caused all the Olympic static.
Currently, FX is airing new seasons of the critically acclaimed show, Wilfred starring Elijah Wood and Louis C.K.’s black comedy Louie, while revving up for the network’s highly anticipated fifth season of its hit biker drama, Sons of Anarchy which will premiere on September 11th.
Check back with us for more info on Dr. Dre’s potential new series on FX.