The Real Housewives of New York City is part of the huge The Real Housewives franchise, which often works with large brands and companies to promote their content, and Dorinda Medley and Sonja Morgan recently took part in a promo that has fans talking. The Real Housewives has become a global phenomenon, not just existing in the United States but also featuring in Dubai, Australia, and the United Kingdom. It's a money-making machine.
Cast members of The Real Housewives of New York City are among the many in the franchise who have advertised something in the show, mid-way through an episode. For example, Cynthia Bailey promoted a home security company in The Real Housewives of Atlanta season 7, and it was integrated into the episode to feel seamless, but fans knew it was an advertisement for something. Dorinda Medley and Sonja Morgan did something similar on RHONY.
Dorinda And Sonja Blatantly Referenced The Hustle
In RHONY season 11, episode 9, Dorinda and Sonja took a moment to have a lunch date, but what preceded it was not something fans often see. They headed to the cinema to see The Hustle, which is a film starring Anne Hathaway and Rebel Wilson that was released around the time of the show airing. But what felt strange about this scene was the blatantly obvious placements of the movie poster, and the fact that Dorinda was referring to the film's title. Then, the two sat down at a restaurant to chat, and it became even clearer that they were plugging the film.
While most regular The Real Housewives scenes featuring two of the women would simply entail them chatting about what's going on in their lives and discussing the other women, Dorinda and Sonja launched into a discussion about how excellently Rebel and Anne acted throughout The Hustle. The Real Housewives fans love to hate this kind of scene because it slightly breaks the fourth wall and removes the "reality" aspect of the show, but it doesn't stop them talking about it and making memes about it on social media. Dorinda and Sonja even began to relate the behaviors of the characters from the film to fellow housewives Tinsley Mortimer and Ramona Singer.
In-episode advertisements aren't completely uncommon in The Real Housewives franchise, but the one from The Real Housewives of New York City has stuck with fans, who love to hate it and hate to love it. Memes and reactions filled Twitter as a result of this particular plug for The Hustle. The blatantly obvious referencing of the film by the RHONY stars could not be missed, and it was almost comical how clear it was.