A de-aged Dolph Lundgren is a very sweaty action hero in a weird new Old Spice ad. Lundgren became an action superstar when he played hulking Russian boxer Ivan Drago alongside Sylvester Stallone in 1985’s Rocky IV.
Lundgren may have demonstrated minimal acting skill as the monosyllabic Drago in the fourth Rocky film but the actor’s impressive physique and imposing persona nevertheless guaranteed him a place in action films for decades to come. Indeed Lundgren immediately scored what seemed like a plum role as He-Man in 1987’s Masters of the Universe, but of course that film went on to be a notorious disaster. An undeterred Lundgren continued his big screen career as an action star in movies like Red Scorpion, Universal Soldier (paired with fellow European action star Jean-Claude Van Damme) and Johnny Mnemonic before inevitably ending up in direct-to-video cheapies, some of which he directed himself. But Lundgren enjoyed something of a 2010s comeback beginning with his role in The Expendables, and of course returned as Drago in 2018’s Creed II. He even made his way into the DCEU, playing King Nereus in 2018’s Aquaman.
By now Lundgren officially enjoys beloved movie legend status thanks to his many decades as a reliable presence in action films both good and bad. The star indeed trades on that status in a new Old Spice ad, which features a deepfake Young Lundgren in ‘80s action-star mode showing everyone the hidden dangers of sweating too much. See the clip in the space below:
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Old Spice has of course become known for producing some very strange and humorous ads featuring stars ranging from Terry Crews to Deon Cole. And Lundgren’s new ad fits right in with the deodorant maker’s past history, as it features a de-aged version of the star sweating so profusely that it actually causes him to drop the man he’s attempting to save from falling off a high catwalk. Hilariously, the ad’s caption assures everyone they’re not seeing the real Lundgren, whose muscles are actually bigger than those on the deepfake version. And Lundgren also said on Instagram that he could actually beat up 20 deepfake versions of himself, which is no doubt true.
Deepfake technology is of course controversial due to the real world implications of fakers being able to concoct convincing videos of people doing and saying things they didn’t really do. There’s also controversy when deepfakes are used to insert characters into movies and shows without the real actors being present, as was recently done with Luke Skywalker on The Book of Boba Fett. But when used for unabashedly humorous effect, deepfakes can be truly hilarious, as is proven again in Lundgren’s Old Spice ad.
Source: Dolph Lundgren/Instagram