Weekend Box Office Wrap-up: March 22, 2015

Insurgent box office

Tris was the one at the box office this week, leading another relatively quiet weekend at the multiplex.

Coming in at #1 this week is The Divergent Series: Insurgent (read our review), which made a little over $54 million in its first three days. That's only slightly behind the debut of last year's Divergent ($54.6 million), illustrating that even with the poor critical reception, the franchise is able to hold on to its audience. Though the numbers are a far cry from the record-breaking successes of The Hunger Games and Harry PotterInsurgent's totals are still very respectable, and when international grosses are added, it's already made over $100 million. Lionsgate will turn a profit.

It will be interesting to see how Insurgent holds in the coming weeks. Typically, films like this benefit largely from the hype and anticipation surrounding them before falling off after their openings, and Divergent was an example of this. Due to the word-of-mouth, it seems unlikely that casual moviegoers will make the trip to see it, but we're still a few weeks away from the major blockbusters hitting theaters. Insurgent could very well have a strong run when it's all said and done.

Last week's champ, Cinderella, comes in at #2 with $34.4 million, a 49.2 percent decrease from its big opening last weekend. That hold is slightly better than what Disney's Maleficent accomplished last year in its second weekend, though Cinderella has made about $6 million less than that Sleeping Beauty retelling at the same point in their respective runs. The film is now at $122 million domestically, and has more than covered its $95 million production budget thanks to the $253.1 million international gross.

Coming in at #3 is Run All Night. Liam Neeson's latest action flick made $5.1 million this weekend to increase its total to a meager $19.7 million. The film has a long way to go to make back its $50 million budget, and it doesn't look like it will get that chance - at least with just the domestic numbers.

Sean Penn and Idris Elba in 'The Gunman' (2015)

The #4 film this week is the new action movie The Gunman (read our review). With Sean Penn working with the original Taken director Pierre Morel, many expected this to post solid grosses in its first three days. However, it only managed a $5 million opening, which is hardly what the studio was hoping for. Chalk this one up to the hideous word-of-mouth the film was subject to, which hurt any chances it had of scoring healthy numbers.

Arguably, the marketing for this film didn't do it any real favors either, giving audiences very little incentive to check it out. The trailers made it look like a generic action movie, leading to it hitting theaters with hardly any fanfare. Though the prospect of Penn sinking his teeth into a badass action hero role was something that had a lot of potential, this project will pass through theaters quickly.

Rounding out the top five this weekend is Kingsman: The Secret Service with $4.6 million. There isn't much left to say about Matthew Vaughn's raunchy love letter to the spy films of yesteryear. It continues to hold well and has so far made $114.5 million domestically.

At #6 is the religious drama Do You Believe? Despite the limited awareness, the project was able to draw enough viewers to the theater to make $4 million in its first three days. It's unlikely to hang around for too long, but it's a nice total for the film given the circumstances of its release.

The Second Best Exotic Marigold Hotel is the #7 film this week with $3.4 million. The dramedy sequel has grossed $24.1 million domestically at this point in its release.

Will Smith as Nicky Spurgeon in 'Focus'

Coming at #8 is Focus. The crime film made an additional $3.3 million this weekend to raise its domestic total to $49.4 million. The good news for Warner Bros. is that when you take into account the international grosses, the film has already made twice its budget at the box office, giving the studio a nice return on their investment.

The #9 film is Chappie, which made $2.6 million in its third weekend to increase its domestic total to a weak $28.6 million. Though the film never found much traction in the States, internationally it has emerged as a minor hit, and its global gross of $71.6 million covers the $49 million budget. Despite its poor critical and commercial performance, it should be profitable.

The SpongeBob Movie: Sponge Out of Water comes in at #10. The family film grossed $2.3 million and is now at $158.7 million domestically.

[NOTE: These are only weekend box office estimates - based on Friday and Saturday ticket sales coupled with adjusted expectations for Sunday. Official weekend box office results will be released on Monday, March 23 - at which time we'll update this post with any changes.]

Source: Box Office Mojo

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