The marketing machine is now running on full steam for the upcoming Peter Jackson-Neill Blomkamp sci-fi film, District 9, as we near the release of the sci-fi doc-style film. The first full length (original and uncensored) trailers debuted back in May alongside X-Men Origins: Wolverine and since then we've been subject to a multitude of viral marketing for the movie.
Today, the brand new trailer for District 9 that will be in theaters this weekend attached to Sacha Baren Cohen's Bruno has come online as well as the newest poster that was made available earlier this week.
About the marketing, some of the virals for the project that we've come across so far include viral posters and banners, a short film, public park benches covered in viral ads as if the events in the film were real and even audio reports on popular radio stations. There was also an awesome emergency video news report. Yesterday and today, I heard a viral on the radio warning us citizens of those who've escaped District 9 and of how dangerous they are.
I love this sort of viral stuff, especially when it's for something new and original such as this. It all works well with the original trailer which I also thought was very cool.
Getting to the fun stuff, here is the new poster:
[Click to enlarge]
Although, I've dug all the marketing materials for this movie, I think this poster is the best one yet. I love how it combines elements of the previous poster and maintains the style which has been presenting throughout the early promotion of the film while including a nice wide shot of the space ship hovering over Johannesburg, South Africa.
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Head over to Yahoo Movies, for the HD versions.
If you've watched it, then you know what I mean when I say "wow". I am madly impressed and this trailer took the intriguing mystery elements of the first and extremely upped the ante. We not only get to see tons of action, the style the film actually employs, the main character, crazy new weapons and alien technology, but even some good ol' alien vs. human combat.
We even finally get to see what all those viral ads look like in the actual movie. I love this trailer and to me, it feels like a hyper-real documentary of what Independence Day would of looked like in a more realistic situation (minus the whole global destruction upon first contact thing).
I've been looking forward to seeing this ever since the project began and now my excitement seems more justified than ever. I'll be there opening day for sure.
What do you think of the latest trailer and one-sheet?
District 9 is opens for humans only August 14, 2009 in the US, and on September 4, 2009 in the UK.