Disney CEO Bob Iger says that the company plans to price its upcoming standalone streaming service “substantially” lower than what Netflix costs. While services like Hulu and Amazon Prime do their best to compete with Netflix’s current streaming dominance, it may just be Disney who represents the biggest threat that the streaming giant has ever faced. With the massive content library of Walt Disney Studios and ABC TV – not to mention Marvel and Lucasfilm – Disney should theoretically have little problem drawing subscribers to a Disney-only streaming service.
The Disney media umbrella almost got even wider earlier this week, as it was reported that Disney had been in talks with 21st Century FOX about buying a large portion of its company, including the FOX movie and TV studios. This would have granted Disney the rights to another massive library of properties, including the X-Men, Fantastic Four, The Simpsons, and The X-Files. For now though, those negotiations appear to have stalled, although they aren’t necessarily dead for good.
While the 2019 launch of Disney’s streaming service is still a long way off, the company is wasting no time in firing a shot in the coming war against Netflix for streaming supremacy. According to The Wrap, Disney CEO Bob Iger announced on a conference call today that the “plan on the Disney side is to price [our streaming service] substantially below where Netflix is.”
While just how “substantial” the drop will be from what Netflix costs remains to be seen, Disney is clearly not messing around when it comes to launching its streaming service. However, it’s worth noting that elsewhere during the call, Iger said that “[the lower price] is in part reflective of the fact it’ll have less volume” at launch. Iger says that the service will launch with “a lot of high quality” titles, and will likely increase its price as more of the Disney library is made available. That said, those hoping for all – or even a large portion of – the Disney library to be available from day one look to be out of luck.
Finally, Iger also mentioned during the call that the Disney streaming service will be ad-free, so anyone with worries that the service would include ads – a worry not entirely unfounded, as Hulu’s base tier has ads, and Disney is a part owner of that service – can rest easy. For now, fans can continue to wait not-so-patiently for the day Disney’s latest huge media venture launches.
Source: The Wrap