Those who arrive early to movie theaters will soon be able to see special behind-the-scenes content from multiple upcoming Disney films, including Star Wars: The Last Jedi and Avengers: Infinity War. The theater going experience has continued to evolve over the years, with the rising ticket prices accounting for luxury options for viewers. Reserved seating, membership rewards, and reclining chairs are just a few of the ideas theaters have implemented to continue to keep the experience alive.
However, there has also been a continued push from studios to allow in-home access to films sooner than ever before, with VOD streaming options constantly being discussed. In a world where people want to experience the film and that alone at their own leisure, audience members continue to walk in right until the film begins. Should that continue, they'll be missing some potentially exciting content from the Mouse House.
While the rollout plan has not yet been revealed, this special content will be made available to viewers November 22nd. Considering The Last Jedi would be merely a few weeks away from hitting theaters itself, Noovie could reveal further BTS coverage on Rian Johnson's film with footage that is different than the previously released BTS reel. From there on, new BTS material should be rolled out in order of release, so Disney can further hype their projects.
In total, Noovie will debut content for six films. Including those already mentioned, the service will also provide BTS looks at A Wrinkle in Time, The Incredibles 2, and Han Solo. Should this deal continue, then audiences could eventually get packages for Ant-Man & The Wasp, Untitled Avengers, Star Wars 9, and more.
As enticing of a deal as this may be for moviegoers to arrive early to their showings and be a great replacement of games and commercials that are now shown, those who don't arrive early may still have a chance to see the footage eventually. Noovie is also working towards launching a website of their own and partnering with other digital services to release this exclusive content. That said, this content will still debut exclusively in theaters, only going to other platforms after a certain period of time.
- Coco (2017) release date: Nov 22, 2017
- Star Wars 8/Star Wars: The Last Jedi (2017) release date: Dec 15, 2017
- Solo: A Star Wars Story (2018) release date: May 25, 2018
- A Wrinkle In Time (2018) release date: Mar 09, 2018
- Black Panther (2018) release date: Feb 16, 2018
- Avengers: Infinity War / The Avengers 3 (2018) release date: Apr 27, 2018
- Incredibles 2 (2018) release date: Jun 15, 2018