After just one day of release, Disney+ has surpassed more than 10 million subscribers. With the launches of Apple TV+ and Disney+ this month (not to mention continued buildup for HBO Max), the streaming wars are now in full swing. From the moment it was announced, Disney+ was always one of the most anticipated platforms, buoyed by its impressive library of content. Over the past several years, the Mouse House has put together an expansive media empire that includes multiple popular subsidiaries such as the Marvel and Star Wars franchises.
Considering what was available on Disney+ at launch, it isn't surprising there was substantial interest in the service right away. People were so eager to check it all out that Disney+ experienced login and service issues on day one, due to the high demand. Whatever technical problems Disney encountered didn't deter viewers from signing up, and Disney+ is already exceeding expectations.
In a press release, Disney announced that Disney+ now has more than 10 million users. Per Variety, that figure is up from estimates suggesting the platform would have 8 million subscribers by the end of the year.
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This is exactly the kind of big splash Disney was looking to make when they launched Disney+. It's no secret the endeavor is a highly-important one for the company, as evidenced by the sheer amount of resources they're pouring into the service. In addition to housing literally hundreds of previously-released movies and TV shows, Disney is also investing heavily in original Disney+ programming. It's no coincidence The Mandalorian, the first live-action Star Wars TV show, was available on day one. In addition to The Mandalorian (which received positive reviews), Disney has a plethora of other Star Wars and MCU series coming through the pipeline. It would be a shame if Disney+ struggled out of the gate, but these numbers show Bob Iger was right to target the streaming market.
The day before Disney+ launched, it was reported it had 1.9 million subscribers pre-ordered, so the figure jumped exponentially post-launch. And, it's worth remembering this is just the tip of the iceberg for the Mouse House. Disney+ is only available in a handful of countries right now, and will finally arrive in Europe in March 2020. So, as Disney+ continues to add more new content and expand its outreach, it'll only grow more. Obviously, Disney+ still has a long way to go to pass Netflix's subscriber base (over 150 million), but this is an impressive accomplishment for a brand new streaming service.
Source: Disney, Variety