With its launch date fast approaching, Disney+ revealed its full catalogue, which includes a bunch of titles from Pixar, Disney Channel, and Fox, but as impressive as it is, it won’t be able to compete with Netflix. The streaming wars are only about to heat up, with services like Apple TV+ and HBO Max preparing for launch and those that have been around for years looking to not lose subscribers and keep on bringing quality content.
Disney+ has positioned itself as a big threat to every active streaming service thanks to its low price ($6.99 a month, $69.99 for an annual subscription) and the original series they have teased, such as The Mandalorian and The Falcon and the Winter Soldier, among many others. The platform will also have all Pixar, Marvel, and Star Wars films (eventually), among a bunch of other titles from Disney’s past and those that came in the Fox package. But as extensive and nostalgic as its back catalogue is, it can’t compete with what Netflix has been offering.
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Netflix as streaming service has been around since 2010, and although it has been losing subscribers lately, it still has a pretty solid audience. Netflix’s biggest appeal is in its original content and how often they add it to their catalogue. Users can enjoy new content (both original and licensed) every week, which ends up being a big hook for subscribers. Disney+, on the other hand, has a big number of Disney classics, along with the aforementioned Marvel, Pixar, and Star Wars properties, but outside of that, the content is not that appealing – and even some of the “classics” aren’t exciting enough to stay subscribed.
Another big advantage is that Netflix has titles from many studios and from different genres, whereas Disney only has its own and Fox’s. Although Netflix’s users won’t be able to binge watch the Skywalker saga or the films from the Marvel Cinematic Universe, they have more variety to choose from than what Disney has to offer, which is all rated PG-13, as the platform is focused on family-oriented entertainment. Disney+’s back catalogue is more a display of power than of interesting and appealing content for their users.
Of course, this doesn’t mean that Disney+’s content isn’t good – it is, and it has some titles that you wouldn’t find otherwise, not even in DVD or Blu-Ray in some cases, but it doesn’t represent a threat to Netflix. In the end, users will be the ones who decide if all those films and TV shows the Mouse House is offering are worth the subscription or if they prefer to stick to Netflix’s rhythm.