Tony Stark's story has certainly been compelling, but it has considerably changed in the years since Disney acquired Marvel Entertainment - and that much is evident by Iron Man 3. Shortly after Marvel Studios broke new ground with Jon Favreau's first Iron Man movie in 2008, and thus created a new type of shared universe on the big screen, The Walt Disney Company swooped in and purchased Marvel, but it wasn't until a few years later that Disney's influence really started to become apparent.
Nowadays, Disney and Marvel are synonymous with one another, especially with the Mouse House's commitment to expanding Marvel's presence on the small screen with the upcoming Disney Plus streaming service as well as in their theme parks around the world, such as Disneyland. All of this is great, and Disney's ostensibly unlimited pile of cash is certainly useful in helping Marvel Studios grow to become one of the most dominant production studios in Hollywood. But that doesn't happen without cost.
As will be evidenced when the upcoming Disney-Fox deal closes, Walt Disney Studios will continue to maintain their branding, which means they may need to adjust how they make a future Deadpool movie. While core aspects of the character will remain, there's a chance that he could be toned down if incorporated into the MCU - and that's similar to what Disney did with Iron Man after the release of Iron Man 2 and The Avengers - and it's all quite clear by Tony's Iron Man 3 story.
- This Page: Iron Man's Story Before Disney
- Page 2: How Iron Man 3 Changed Tony's Story & Impacted The MCU
Iron Man's Story Before Disney Took Over
Comic book readers are keenly aware of Iron Man's "Demon in a Bottle" story arc that spanned nine issues in 1979; for those aren't, though, the "Demon in a Bottle" plot revolves around a series of events negatively affecting Tony Stark's work as Iron Man, such as the Iron Man suit malfunctioning multiple times and even killing an ambassador as well as failing to capture Justin Hammer, among many other things. It ultimately results in him binge drinking and losing control of his company - but it's the comeback in the end that makes it all worth it, and that's missing from the movies.
The first time audiences are introduced to Tony Stark in Iron Man, he demonstrates the destructive capability of his weapons. Then right after a successful test, he opens up a personal crate filled with alcohol and begins drinking. From the very first sequence with Tony Stark, it's clear that he's quite the drinker, and that story continues well into Favreau's Iron Man 2. It comes to a head during Tony's house party, in which he's seen clearly drunk while wearing the Iron Man suit; he even admits to urinating in the suit. As was noted in the Iron Man 2 special features, that entire sequence was meant to reference the "Demon in the Bottle" comic story.
Related: Every MCU Movie Iron Man 2 Set Up
Keep in mind that Tony's house party was for his birthday, and while he's known for being quite the party boy/playboy, he's not the same person that he once was; he doesn't get drunk in the Mark IV armor because it's what he supposed to do as Tony Stark. Rather, Tony gets drunk and begins to endanger his guests because he learns that the palladium in his body that's keeping him alive is actually killing him. So, he names Pepper Potts as CEO of Stark Industries and throws himself a grand, final birthday party. He results to heavily drinking alcohol when everything goes south for him, and that's primarily what "Demon in a Bottle" was all about.
- Captain Marvel (2019) release date: Mar 08, 2019
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 02, 2019