While the world anxiously awaits for Star Wars: Episode VII - The Force Awakens, Disney is busy making sure fans are aware there will be much more content to devour in their vast Star Wars empire than just Episodes VII-IX. Of course, there is the first of the Star Wars spinoff films, Rogue One, due in 2016 from Godzilla director Gareth Edwards; we learned that the second spinoff will be a Boba Fett origin tale, and via E.A., Disney is releasing an all-new entry into the mega-popular Star Wars: Battlefront video game series, with DLC that will set up events in The Force Awakens.
Now Disney is gearing up to make another big splash in the video game realm with the announcement that they will be integrating Star Wars characters and vehicles into the latest update of their popular interactive family video game Disney Infinity. Disney has released these two videos to help promote the big Infinity 3.0 news - the first being an exciting, funny trailer showcasing Star Wars characters like Yoda and Han Solo interacting in the Infinity environment, and a behind-the-scenes featurette focusing on the enthusiasm of the game's design team.
According to the Infinity 3.0 press release, all three time periods in the Star Wars film canon will be represented - "classic" trilogy (Episodes IV-VI),the prequels (Episodes I-III), and in the winter - The Force Awakens timeline (Episodes VII-IX). Here are the full details on how and when we can get started exploring the world of Star Wars in Infinity :
The Disney Infinity 3.0 Edition Starter Pack will include the Disney Infinity 3.0 Edition Base and video game software, the Star Wars: Twilight of the Republic Play Set, Ahsoka Tano and Anakin Skywalker character figures, and a web code card that unlocks content for PC and mobile devices. Other Disney Infinity 3.0 Edition Play Sets, figures, and Toy Box Expansion Games will be sold separately. The Disney Infinity 3.0 Edition Starter Pack will be available this fall at a suggested retail price of $64.99."
Launched in the summer of 2013, Disney Infinity combines the experience of a "sandbox" video game world with collectible figurines, which must be purchased to unlock characters within the game (similar to Activision's Skylanders). The game allows Disney fans to play with characters from different franchises all together in one world, like Jack Skellington, Buzz Lightyear, Captain Jack Sparrow, and now Star Wars heroes and villains.
Adding collectible Star Wars figurines to the Infinity game creates a huge opportunity for Disney to capture the imaginations (and the wallets) of both the youth market already heavily invested in the Infinity world as well as older Star Wars fans with disposable income and a renewed fervor for the new film saga. Star Wars fandom has a long and storied history of rabid toy collectors eager to gobble up toy line after toy line, so pouring more lightsaber-wielding plastic baubles into the bottomless reservoir - while also selling more video games - can only be viewed as a massive win for the Mouse House.
With their "deep bench" consisting of Disney Princesses, Pixar characters, the entire roster of Marvel comics, icons from films like Indiana Jones and Pirates Of The Caribbean, and now Star Wars, Disney seems to have all their marketing bases covered and can target any demographic. Fortunately for fans, it also seems like it's a place full of people (as glimpsed in this featurette) who are fans of the material and who are dedicated to making experiences like the Infinity game quality ones.
The Disney Infinity 3.0 Edition Starter Pack (with Star Wars) will be available this fall at a suggested retail price of $64.99.