Disney likes to incorporate its movies and characters into its theme parks around the world, and what better "land" to have at Disney World than Hothland?
Explore the Rebel base. Have simulated laser battles with your friends in an Imperial Walker, Snowspeeder or AT-AT. Pretend you're Luke Skywalker by crawling inside the belly of a Tauntaun. Just think of the possibilities!
BONUS: The cold environment of the planet Hoth would be a welcome relief from the 100+ degree summer weather of Orlando, Florida.