With a new teaser for Dickinson, Apple TV+ continues to roll out previews of its upcoming original programming as the presumed launch date of the service draws near. The series is the fourth of Apple’s slate of new shows set to premiere this fall, coming on the heels of Ron D. Moore’s alt-history space race drama For All Mankind, the star-studded earnestness of Jennifer Aniston and Reese Witherspoon’s The Morning Show, and, wait for it… Snoopy in Space

So far, Apple’s original programming lineup looks to be a mix of family friendly shows and possible award contenders. The service is expected to launch sometime in the fall, with rumors around the internet suggesting November, right around the same time Disney pushes the start button on its promising Disney+ streaming service. And after the recent trailer for The Mandalorian, along with the slate of Marvel and Star Wars shows set to hit the service at the same time that launches (or very soon after), it would seem as though Apple, and every other streamer, will be facing some stiff competition. 

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As such, Apple’s move to follow D23 and its various based-on-culturally-dominant-IP programming announcements with the relatively quaint idea of a series telling the story of a young Emily Dickinson as something of a rebellious 19th century millennial might actually be a stroke of genius. In terms of counter-programming, Apple’s lineup likely isn’t going to set the internet on fire, but for those looking for something other than superheroes and space operas, Apple TV+ might be worth its monthly charge on that shiny new Apple Card. Take a look at the teaser trailer for Dickinson below:

“Starring Hailee Steinfeld, ‘Dickinson’ audaciously explores the constraints of society, gender and family from the perspective of rebellious young poet, Emily Dickinson (Steinfeld). Set in the 19th century, “Dickinson” is a coming-of-age story that finds Emily Dickinson to be an unexpected hero for our millennial era.”

The series is created, executive produced, and written by Alena Smith (The Newsroom, The Affair) and is also executive produced by Steinfeld herself. As the teaser shows, Dickinson also stars 30 Rock and Unbreakable Kimmy Schmidt star Jane Krakowski, as well as Toby Huss, who is fresh off his stint on Netflix’s GLOW season 3. The series will co-star Anna Baryshnikov (Manchester by the Sea), Ella Hunt (Anna and the Apocalypse). and Adrian Blake Enscoe (Girls). With that cast and a clever spin on the famed poet, it seems like Apple TV+ may have a counter-programming hit on its hands. 

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Dickinson will premiere exclusively on Apple TV+ this fall.