Apple TV+ shares the official trailer for its upcoming drama Dickinson, which turns the 19th century poet into a millennial hero of sorts. The tech giant’s streaming service and original content has been in the works for some time now, and though it seemed as though the company was simply getting very good at delivering tantalizing press releases teasing potential series with amazing casts, it’s all set to come to fruition this November when the service makes its official debut with Dickinson and a few other notable series premieres. 

Those series include The Morning Show, which is the likeliest hit of the bunch, due mainly to its cast of Reese Witherspoon, Jennifer Aniston, and Steve Carell, as well as Jason Momoa in See, and the Joel Kinnaman-led alternate history space-race drama For All Mankind. Though Apple TV+’s initial offerings seemingly pale in comparison to that of, say, Disney+ — which launches in November as well — the service comes in at relatively low price point, and if you recently used your shiny new Apple Card to buy something from the retailer — an iPhone, iPad, or Mac — Apple TV+ is free for a year. 

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Is that going to be enough to get people onboard, especially when content is king? That remains to be seen as Apple will be in a tough position of trying to launch a new streaming service without shows based on pre-existing IP or reruins of popular sitcoms like Friends, Seinfeld, The Office, or The Big Bang Theory. Instead, the service will have something like Dickinson, which though it stars Halle Steinfeld in the title role of Emily Dickinson, will likely be a tougher sell among audiences clamoring for shows they’ve already binged countless times or are starring superheroes who didn’t quite get their own standalone movie. Check out the official trailer for Dickinson below:

“Dickinson” is a coming-of-age story told through the lens of Emily Dickinson that finds her to be an unexpected hero for our millennial era. Set in the 19th century, the series explores the constraints of society, gender and family from the perspective of a rebellious young poet who was ahead of her time.

It seems fitting that the series is positioning its depiction of Emily Dickinson as “ahead of her time,” as the show also feels as though it, too, might be a little ahead of its time. Or, at the very least, it stands a real chance of not being properly appreciated in its own time. Of course, time will tell, as this November will be a busy one with the fall TV season in full swing and two major new streaming services adding brand new shows to the Peak TV era.

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Dickinson premieres Friday, November 1 on Apple TV+.