Statistics from a marketing-analytics firm finds that The Defenders is the least-watched of all Netflix/Marvel series in its first 30 days of viewership. The Defenders, of course, is the culmination of a sprawling narrative that began in 2015 with the release of the first season of Daredevil on the streaming service, followed by Jessica Jones, Luke Cage and Iron Fist. And while each of the famed Marvel characters had their individual battles to fight, all of their roads led to the showdown with the nefarious ancient organization the Hand, which the foursome confronted head-on in The Defenders.
Now, it appears after the first month the show has been available to U.S. subscribers, The Defenders has summoned the fewest viewers in the U.S. than the four solo Marvel/Netflix solo series that preceded it. Citing data from marketing-analytics firm Jumpshot, Variety says that The Defenders had only 17 percent of the viewership that Daredevil season 2 did in its first 30 days on Netflix. By comparison, Jumpshot says Iron Fist, Luke Cage and Jessica Jones had 28 percent, 27 percent and 26 percent of the series viewership, respectively, of the first 30 days of Daredevil season 2.
Variety says the Jumpshot study analyzed Netflix U.S. subscribers who watched at least one episode of the series. To come up with its numbers for Netflix original series, Variety says the firm analyzes at the viewing behavior and activity of the viewers. In addition to the comparison numbers to Daredevil season 2, Jumpshot says The Defenders had the biggest week-to-week drop of all the series, declining 67 percent, 48 percent and 41 percent, in the ensuing weeks after its August 18 premiere.
What the numbers actually mean for the future of The Defenders or any other Netflix shows is completely up in the air. After all, the Jumpshot analysis is third-party data, and any decisions Netflix will make regarding their shows will be based on their own statistics and is measured over a longer period than 30 days (which the company doesn’t divulge). No matter the case, Daredevil season 2 far and away seems to be the Netflix series Marvel seems to be responding to the most.
For the time being, the streaming giant is in all likelihood is concerned with the debut of The Punisher solo series, which is expected to drop later this fall. And while there’s question that the full-blown Frank Castle narrative will be in the same vein as the previous Netflix/Marvel series, the show surprisingly will have very few connections to Marvel Netflix shows that preceded it, says star Jon Bernthal.
Whether that makes a difference in the way the show is received by fans is yet to be seen. Since the character made his debut in Daredevil season 2, it will be interesting to see if The Punisher returns the favor and somehow features Daredevil (Charlie Cox). And while that’s a tricky proposition considering that Matt Murdock/Daredevil’s fate appears uncertain at the end of The Defenders (at least to the other members of the Defenders team), at the very least Karen Page (Debra Ann Woll) will be appearing in the series to represent the Daredevil series.
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