With less than a month until 20th Century Fox's first standalone X-Men film not focused on Wolverine debuts in theaters, the studio has begun the massive marketing push for Deadpool. Tim Miller's movie featuring the Merc with a Mouth was stuck in development hell for many years, before it was given the green light by Fox shortly after Deadpool test footage was leaked on the last day of Comic-Con International in San Diego in 2014. The film already had a script by Rhett Reese and Paul Wernick (Zombieland) and brought back Ryan Reynolds to reprise the role of Wade Wilson from X-Men Origins: Wolverine - though this time without his mouth sewn shut.
Gearing up to launch Deadpool, Fox debuted the first footage for the film during the studio's panel at SDCC 2015 to overwhelmingly positive fan response. Since then, Fox has released multiple trailers - one on Christmas Day that was preceded by 12 Days of Deadpool - posters, and TV spots. Now, a new promo claims to feature "~5% new footage!"
Fox debuted the new promo during an NFL Playoffs game and, if we do the math, it includes a little more than 5 percent new footage. Previous Deadpool promos have focused on the love story aspect of the film, with one debuting during ABC's reality dating competition series, The Bachelor. But, in line with debuting during a football game, this new Deadpool promo highlights more of the action in the film - as well as using terminology like "unsportsmanlike conduct."
Reynolds stars as Wilson, who undergoes an experiment to cure his life-threatening cancer that winds up giving him healing powers, but also leaves him horribly disfigured. With the help of his friends, and some X-Men, he sets out to take on the man responsible for the experiment. In addition to Reynolds, Deadpool stars Morena Baccarin as Wilson's girlfriend Vanessa, T.J. Miller as Wilson's best friend Weasel, Ed Skrein as Ajax, Gina Carano as Angel Dust, Brianna Hildebrand as Negasonic Teenage Warhead, Stefan Kapicic as Colossus, and Leslie Uggams as Blind Al.
Between the vast amount of promotional materials - including the trailers, TV spots, and posters - as well as the recent conversation about whether Fox should release a PG-13 rated cut of the film, Deadpool has generated a fair amount of buzz. Additionally, the variety of posters, some looking like they belong to an upcoming rom-com (further helped by the film's February release date) and others spelling out Deadpool using emoji, Fox's feature is teasing a superhero movie experience unlike any we've seen so far, especially in the recent resurgence of comic book features.
Of course, we still don't know how successful Fox will be in adapting the Merc with a Mouth to the big screen, or whether Deadpool will prove to be an entertaining experience. That being said, the humor of the Deadpool posters and footage has generated a great deal of excitement for the film. Now, with less than a month until its release, fans don't have much longer to wait until they can see Deadpool and decide for themselves whether Fox made the right call in giving Miller's superhero movie the green light - as well as whether the studio has redeemed Deadpool’s appearance in X-Men Origins.
Deadpool opens in theaters on February 12, 2016, followed by X-Men: Apocalypse on May 27, 2016; Gambit sometime in 2017; Wolverine 3 on March 3, 2017; and some as-yet unspecified X–Men film on July 13, 2018. The New Mutants is also in development.
Source: 20th Century Fox