The story of Deadpool is a story of grass roots support. For a long time, 20th Century Fox was understandably wary of funding an R-rated superhero movie about a character who was last seen in one of the most critically derided X-Men movies to date. Had it not been for the passion of screenwriters Rhett Reese and Paul Wernick, as well as director Tim Miller and star Ryan Reynolds, the plans for Deadpool would likely have fizzled out altogether.
Ever since Deadpool entered production, lead Ryan Reynolds has been keeping up a steady stream of promotion on social media, including dressing up in his Deadpool outfit for Halloween and going trick-or-treating with a group of kids dressed as X-Men characters. Now, with the arrival of Thanksgiving, Deadpool is right on time with another promotional image.
Shared on the official Twitter page for Deadpool, the photo shows the character posing as the centerpiece on Thanksgiving table with the caption, "I forget. Is a turducken stuffed with three additional meats, or four? Happy Thanksgiving." The image certainly raises the question of how many festive photos of Deadpool Fox's marketing team has ready-made and waiting to ship out. We're already looking forward to seeing him in a Santa Claus outfit.
There hasn't been any actual footage from Deadpool released since the bloody trailer (and the green band version) that landed this summer, but producer Simon Kinberg has said that another trailer will likely arrive some time in December. Deadpool is releasing in February, traditionally a bad month for the box office, so Fox's marketing team will have to work hard to make sure people know that it's on the way - something that they've been doing an admirable job of so far.
For previous examples of Deadpool's canny social media marketing, check out the character posing on a bearskin rug a la Burt Reynolds and the image posted in response to the final issue of Deadpool's comic, "The Death of Deadpool." Enjoy this latest glimpse of the Merc with a Mouth (we're thankful that it's not going to get stitched shut this time) celebrating the holidays and, of course, have a happy Thanksgiving.
Deadpool opens in theaters on February 12, 2016, followed by X-Men: Apocalypse on May 27, 2016; Gambit on October 7, 2016; Wolverine 3 on March 3, 2017; and some as-yet unspecified X-Men film on July 13, 2018. The New Mutants is also in development.