Today's airing of Super Bowl 50 on CBS, where a 30-second commercial sport costs advertisers upwards of $5 million, may just be a few days out from the theatrical release of Deadpool, but Twentieth Century Fox isn't holding back on taking advantage of the big game for one of its most exciting movies in years.
Deadpool not only gets a commercial during the game but the press junket is taking place in San Francisco near the event this weekend as well, and that means Reynolds is there to promote the film and according to reports... hand out chimichangas from a food truck while in costume.
The latter doesn't seem to have come to fruition (yet?) from THR's scoop on Fox's Super Bowl plans but Reynolds and co-star T.J. Miller (who plays Weasel) are on hand at the big game. And it's a safe bet they're having the time of their lives given that the early Deadpool reviews are holding steady at 100% positive on Rotten Tomatoes. Well done, Merc with a Mouth.
In addition to Reynolds and the studio simply crushing it with their Deadpool parodies and viral marketing for the film, the Canadian star is also the subject (all the subjects actually) of Hyundai's Super Bowl 50 TV commercial:
Deadpool opens in theaters February 12, 2016; X-Men: Apocalypse on May 27, 2016; Gambit sometime in 2017; Wolverine 3 on March 3, 2017; and an unannounced X-Men film on July 13, 2018. The New Mutants is also in development.
Based upon Marvel Comics’ most unconventional anti-hero, DEADPOOL tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humor, Deadpool hunts down the man who nearly destroyed his life.
The film is directed by Tim Miller, from a script by Rhett Reese and Paul Wernick. Ryan Reynolds stars, along with Morena Baccarin, Ed Skrein, T.J. Miller, Yorick Van Wageningen, Gina Carano and Brianna Hildebrand. Producers include Simon Kinberg, Reynolds and Lauren Shuler Donner.