Deadpool, was one of the most successful superhero films of 2016, but certainly the most surprisingly successful. Its formula combined a less-than-prominent superhero character with the charisma of star/producer Ryan Reynolds, a witty and iconoclastic script and the freedom of an R rating to produce a blockbuster considerably different from most of the others that have achieved a similar level of success in recent years.
Despite the sixth-highest gross among 2016 films, positive critical reviews and an EW Entertainer of the Year award for Reynolds, Deadpool hasn’t been anyone’s idea of an Oscar contender for most of the current awards season. But then, Deadpool was nominated for several Golden Globes, including Best Picture: Musical or Comedy and Reynolds for Best Actor: Musical or Comedy. More recently, the Producers Guild of America — frequently an Oscar precursor — named Deadpool to its short list of nominees for Best Picture. And now, the irreverent superhero flick has a new “For Your Consideration” ad. Reynolds posted the 34-second ad to his Twitter account Thursday night, which you can watch above.
The ad is in the style of a traditional For Your Consideration clip, featuring images from the movie, but also uses the snarky tone associated with Deadpool itself, touting “600 lbs of Chimichangas,” “4 pairs of assless chaps,” “12 humiliating minutes on the casting couch,” “117 script pages,” “465 ad libs,” as well as “3 good walls” and “a 4th that’s broken.” It concludes by illustrating the film’s famously difficult path to the screen: “42 rejection letters from Fox, 1 leaked video and 783 million fans.”
This is certainly a nontraditional For Your Consideration ad, but considering the actor’s 4.59 million Twitter followers, there’s a good chance the voting members of the Academy will have come across it at some point or another. Additionally, it’s worth noting that Deadpool has been listed on Fox’s awards season campaign page from the get-go, along with Hidden Figures, Rules Don’t Apply and Trolls. The page recommends it for Picture, Director, Actor, Adapted Screenplay, and numerous technical categories.
The film probably has an uphill climb for Best Picture or a Best Actor nod for Reynolds, but if nothing else, Deadpool has momentum on its side. And when it comes to this unconventional movie, an unconventional For Your Consideration campaign can only help.
Source: Ryan Reynolds
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