— Ryan Reynolds (@VancityReynolds) January 28, 2016
In the run-up to the release of Deadpool, the promotional juggernaut keeps rolling along, delivering something new on an almost weekly basis, it seems. It's a welcome onslaught of promos, teasers and trailers though, seeing as they've by and large been of the witty, forthright and downright hilarious variety; even, it appears, when discussing more serious matters.
The latest Deadpool promo takes on the form of a PSA aimed at to raise awareness of testicular cancer. Encouraging men to check themselves regularly for any abnormalities, Deadpool does it all in his own inimitable style, using as many puns for the word 'testicles' as you could ever imagine, as well as some you couldn't, probably. Check out the promo, above.
Ryan Reynolds, who has fully embraced his superhero alter-ego and then some, tweeted the short video along with the caption '"Something to touch yourself to." It's a great move on the part of Fox, who seem to be running one of the best and most enjoyable marketing campaigns ever, since testicular cancer is the most common form of cancer in men aged between 15 and 35. It seems fairly certain that this age group would also form the bulk of those going to watch the Deadpool movie and who would be following Reynold's Twitter account, too.
Although approximately 8,430 new cases of testicular cancer were diagnosed in the U.S. in 2015, it is easily treatable if caught early enough, so regular checking is key. Reynold's up front, short and to-the-point message shouldn't be ignored (even though it's intended first and foremost as an advertisement for the Deadpool movie).
Meanwhile, it's just a few short weeks until Deadpool hits the big screen, and the Merc with a Mouth continues to raise a smile, not only with smart and sassy promo videos such as this, but also with billboards, Instagram posts and commercials. Check out our feature on the best of the Deadpool movie marketing stunts (see the link below), while we wait for the next one to arrive.
Deadpool opens in theaters on February 12, 2016, followed by X-Men: Apocalypse on May 27, 2016;Gambit sometime in 2017; Wolverine 3 on March 3, 2017; and an untitled X-Men film on July 13, 2018. The New Mutants is also currently in development.
Source: Ryan Reynolds