Marvel/Fox’s R-rated superhero Deadpool (Ryan Reynolds) will soon crash into movie theaters, with at least a $50 million box office haul predicted. Whilst there’ve been plenty of TV spots, the remaining few months leading up to the film’s release have seen the cheeky and foul-mouthed antihero Wade Wilson be very busy – when it comes to promoting his movie. From a special message for Australia Day where he self-deprecates his appearance in X-Men Origins: Wolverine, to Valentine’s Day and X-Files parodies, he’s been causing trouble all over the place.
The latest wave of Deadpool marketing includes an IMAX TV spot, which can be checked out above, gives us a better look at Ed Skrein’s Ajax. The film’s take on the character isn’t as heavily-armoured as the villain of the Marvel comic book universe, but makes up for this by wielding two massive axes. Apart from lots of quick glimpses at the action that’s in store for viewers, the spot also reiterates some plot details – namely, that Ajax is after Deadpool’s girlfriend, Vanessa (Morena Baccarin).
TV spots aside, you can enjoy more of the Merc with the Mouth’s shenanigans in the following promo clip, entitled ‘Touch Yourself Tonight’:
Referencing the original Comic-Con teaser for the film, where after wasting some bad guys Deadpool quips ‘I’m touching myself tonight’, this latest Deadpool movie promo lampoons the use of internet porn – as the superhero offers his own advice on the matter.
And lastly there’s a French poster for Deadpool that Ryan Reynolds has poster on his Twitter page, along with the hashtag #DeadpoolDoesParis. The headline on the poster ‘Faites L’Amour’ translates as ‘Make Love’. That, with the love heart symbol Deadpool is making with his hands, obviously highlights Paris as the city of love.
Deadpool‘s hype seems to be growing by the day, with regular TV spots and fourth-wall breaking promo videos. This latest action-packed IMAX spot ensures that we’re in for one heck of a ride with this maverick approach to the genre. Regarding the ‘Touch Yourself Tonight’ promo, it’s a rubber stamp on the fact that this superhero movie is not meant to be for kids – making calls for a PG-13 cut even less likely to be answered. Then there’s the French poster, which some may feel is too soon following the Paris attacks – especially with the explosions in the background. Despite that, this does seem justified and in good enough taste. The ‘Make Love’ tagline is a great response to the hatred behind the attacks, all the more so coming from Wade Wilson.
Deadpool opens in theaters on February 12, 2016, followed by X-Men: Apocalypse on May 27, 2016; Gambit sometime in 2017; Wolverine 3 on March 3, 2017; and an untitled X-Men film on July 13, 2018. The New Mutants is also currently in development.
Source: 20th Century Fox, Ryan Reynolds
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