The Russo Brothers are taking it in stride that Deadpool 2 continues to mock Thanos and Avengers: Infinity War - but they still decided to fire a shot of their own. The marketing strategy for Deadpool 2 has been built on the idea of mocking - and embracing - as much pop culture as possible. Like the first film, this mentality is perfectly in line with the meta character from the comic books, but it's also a great way to gain a fair amount of buzz on social media. So far, the Deadpool and Céline Dion music video is still the promotional piece to beat, but sometimes it's the smaller things that can gain the most traction.
Back in early April, the Russo Brothers released a tongue-in-cheek plea to fans called 'Thanos Demands Your Silence' that was designed to tamp down on spoilers for the big film. Considering how many major twists and character deaths were involved in the blockbuster movie, it was a noble effort to help audience members go into the team-up with fresh eyes. But, of course, it still received plenty of playful ribbing across the Internet.
In fact, Deadpool 2 mocked the Thanos letter yesterday to much acclaim, but the story doesn't end there. The Russo Brothers took to Twitter to share their response to Reynolds letter, and decided to employ Thanos' Infinity Gauntlet for some assistance. And as Ryan Reynolds is always one to graciously take a joke, the actor conceded their point. Take a look at the Russo Brothers' response to Deadpool 2's Infinity War joke on Twitter as well as Reynolds' reply to the directors below.
I deserve that.— Ryan Reynolds (@VancityReynolds) May 10, 2018
This isn't the first time Deadpool 2 has cracked wise regarding Thanos, of course. The final Deadpool 2 trailer features Wade mocking the Mad Titan, one of many nods to the character played by Deadpool 2 star Josh Brolin. There's also the fact that Avengers: Infinity War will be in competition with Deadpool 2 when the latter premieres. However, Deadpool 2's team is likely relieved Avengers 3 moved up a week and gave them a bigger window.
It's not just other peoples' films that Deadpool 2 is making fun of in its inventive marketing. Just earlier today, Deadpool and David Beckham mocked bad Ryan Reynolds movies, showing the film's star has a sense of humor about his roles beyond just the much-lampooned Green Lantern. The first Deadpool featured plenty of jabs regarding Reynolds other comic book movies, so it's a safe bet that all the promos we've seen are just an appetizer to Wade taking aim at more of the actor's career in Deadpool 2.
- X-Men: Dark Phoenix (2019) release date: Jun 07, 2019
- New Mutants (2019) release date: Aug 02, 2019
- Gambit (2020) release date: Mar 13, 2020
- Deadpool 2 (2018) release date: May 18, 2018