In the lowest weekend of the summer box office this year, one of the newcomers managed to come out on top, while the rest struggled against the returning holdovers.
The #1 movie is The Dark Tower (read our review), which emerged victorious in a tight race for first by grossing $19.5 million in its first three days. That figure, while seemingly low for an anticipated adaptation of the beloved Stephen King novels, is pretty much in line with Sony’s estimates. However, it’s below the $20-25 million range analysts had predicted heading into the weekend. Dark Tower‘s greatest hurdle was the poor word-of-mouth, with many reviews calling it an uninspired big screen translation that offered little for audiences. That word-of-mouth prevented it from truly breaking out, and it will be interesting to see how the film plays out from here.
If there is a silver lining for Sony, it’s that The Dark Tower cost a surprisingly low $60 million to produce, so it doesn’t have to break the bank in order to make its money back. However, the global total is currently $27.5 million, meaning it still has a ways to go before turning the kind of profit necessary to warrant a full-blown franchise. Since interest is this low at the outset, it’s difficult to see Dark Tower hanging around and demonstrating strong legs. August typically is not a busy month at the multiplex, but next week’s Annabelle: Creation has earned positive reviews and will be a more appealing option for casual moviegoers. The Dark Tower has an uphill climb.
After spending the previous two weeks at the top of the charts, Christopher Nolan’s Dunkirk fell to second in its third weekend. The acclaimed World War II drama earned $17.6 million, raising its domestic total to $133.5 million. It’s also been a major hit overseas, making $314.1 million worldwide from a $100 million budget.
The Emoji Movie comes in third with $12.3 million. The animated film, which took a 49.7 percent hit from its debut, is now up to $49.4 million Stateside. Thanks to the foreign markets, Emoji has already made back its modest $50 million budget with a $62.1 million global intake.
In fourth is Girls Trip, which continues to hold well. The comedy made $11.4 million in its third weekend, increasing its domestic total to $85.4 million. It’s performance is comparable to 2011’s hit Bridesmaids, which earned $85.1 million at the same point in its run.
Rounding out the top five is Kidnap, a new thriller starring Halle Berry as a mother on a mission to find her son. The film earned $10.2 million in its first three days, which is an impressive haul considering it entered theaters with little fan fare. The marketing campaign for Kidnap was low key, leading some to believe that awareness could be an issue. However, it took advantage of a slow period at the box office and drew in genre enthusiasts looking for a gripping ride.
The #6 movie is Spider-Man: Homecoming with $8.8 million. Marvel’s latest blockbuster has now made $294.9 million in the U.S.
In seventh is Atomic Blonde, which earned $8.2 million in its second weekend. The Charlize Theron action vehicle raised its domestic total to $34.1 million, surpassing the movie’s $30 million production budget.
Kathryn Bigelow’s critically acclaimed drama Detroit (read our review) expanded nationwide, but did not fare very well commercially. The film came in eighth with $7.2 million over the weekend, raising its domestic haul to $7.7 million (after it played in limited release earlier). This figure is below expectations, which estimated Detroit would finish in the low-to-mid teens. As of now, it’s difficult to say what caused the movie to underperform, as Bigelow’s Zero Dark Thirty was a big hit back in 2012. It’s possible that since indie Annapurna Pictures was the sole distributor (for the first time) on Detroit, the film lacked awareness since it didn’t receive a big push from a major studio. And while Detroit has earned good reviews, controversy surrounding the film, coupled with the subject matter itself (which isn’t the most accessible to a general audience) might have prevented it from breaking out. Even as Detroit generates early Oscar buzz, it’s unlikely to break out financially.
War for the Planet of the Apes comes in ninth with $6 million. The sci-fi drama is now up to $130.2 million domestically.
Capping off the top 10 is Despicable Me 3. The latest offering from Illumination earned $5.2 million in its sixth weekend and is up to $240.7 million in the States.
[NOTE: These are only weekend box office estimates — based on Friday and Saturday ticket sales coupled with adjusted expectations for Sunday. Official weekend box office results will be released on Monday, August 7 — at which time we’ll update this post with any changes.]
Source: Box Office Mojo
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