Screen Rant

  • Curse of La Llorona had the lowest Conjuring opening weekend, but why? 1 / 7

  • The film won Easter weekend with $26.3 million in its first three days. 2 / 7

    Curse of La Llorona outside Vertical

  • It might have made more if WB publicized its connection to Conjuring more. 3 / 7

  • It wasn't until the film's SXSW premiere people knew it was part of the shared universe. 4 / 7

    Curse of La Llorona Kids Vertical

  • Conjuring is a recognizable brand name that would have helped in marketing. 5 / 7

  • La Llorona is also not as familiar to audiences as other Conjuring spinoffs. 6 / 7

  • Still, La Llorona turned a profit for the studio. 7 / 7