Warner Bros.' The Curse of La Llorona posted an Avengers: Endgame parody poster reminding movie fans that there are other options this weekend besides Marvel's highly anticipated superhero epic. The latest installment in The Conjuring cinematic universe, The Curse of La Llorona took advantage of a weak Easter weekend box office to debut at #1. But the movie's streak at #1 will end this weekend when the Avengers return to movie screens for their final battle against the Mad Titan Thanos.
Directed by Michael Chaves, The Curse of La Llorona stars Linda Cardellini as a social worker who ignores the warnings of a troubled mom she's investigating and finds herself and her own children being menaced by a supernatural threat. Though the film is considered a part of the Conjuring universe, it only has a very thin connection to the other movies via the character of Father Perez and a brief cameo by the doll from Annabelle (the first Conjuring spinoff movie). The movie may have placed #1 at the box office in its opening weekend, but its debut was actually the weakest of all the Conjuring universe films.
With The Curse of La Llorona about to get dusted at the box office by Avengers: Endgame, Warner Bros. engaged in a little amusing marketing by releasing a parody poster poking fun at Endgame's own line of "Avenge the Fallen" posters. The image features the movie's Crying Woman character along with the tagline "Avenge the Children." See the image below:
The image's Instagram caption also alludes to the over three-hour running time of Avengers: Endgame, promising that Curse of La Llorona features twice the scares in half the time. Of course, Endgame is not a horror movie, so the fact that it features fewer scares is beside the point. Filmgoers who want to get in and out in 93 minutes, the runtime of Curse of La Llorona, might still want to check out the horror movie instead of Endgame, especially if they fail to score a ticket to the new Avengers movie, which is currently sold out in many locations.
Obviously, Warner Bros. knows that its latest Conjuring offering has no chance to compete with Avengers: Endgame, which is poised to enjoy the biggest worldwide box office opening weekend of all-time. But maybe their amusing parody poster will manage to peel off a few moviegoers who don't want to stand in line for Endgame, or who simply don't think they can sit through a three hour superhero movie, and convince them to go see the relatively short and tight The Curse of La Llorona instead.
Source: Warner Bros.
- The Curse of La Llorona (2019) release date: Apr 19, 2019
- Annabelle Comes Home (2019) release date: Jun 26, 2019
- The Conjuring 3 (2020) release date: Sep 11, 2020