Collateral Beauty Trailer: Will Smith Meets the Forces of the Universe

Collateral Beauty trailer and poster

One of the lesser-discussed aspects of the Suicide Squad conversation this past August was that the DC superhero movie marked the end of Will Smith’s multi-year box office losing streak. Following 2012’s Men in Black 3, the A-lister starred in a string of films (After Earth, Winter’s Tale, Focus and Concussion) that performed below expectations. Say what you will about Suicide Squad, it found its audience at the box office - having recently crossed $300 million at the domestic box office, with Smith a key part of the film's ensemble.

Smith will hope to keep the positive streak going with his next starring vehicle, Collateral Beauty. The film costars Kate Winslet, Edward Norton, Michael Pena, Naomie Harris, Keira Knightley and Helen Mirren, with Smith playing an advertising executive dealing with tragedy. We now have our first look at the film - one which, in an earlier itineration, was going to star Hugh Jackman and Rooney Mara, with Alfonso Gomez-Rejon (Me and Earl and the Dying Girl) directing.

You can watch the first trailer for Collateral Beauty (released by Warner Bros. Pictures), above. The preview shows Smith in full-on dramatic, grieving mode - but with a metaphysical twist.

Collateral Beauty was directed by David Frankel (Marley & Me) and written by Wall Street: Money Never Sleeps screenwriter Allan Loeb (who also penned this December's The Space Between Us). The setup is that Smith is a brilliant ad executive who has suffered a terrible personal tragedy, seemingly the death of his child. He’s in a support group, but also deals with the grief writing letters; not to people, but to such abstract concepts as “love, time, and death.” Then however, these concepts begin appearing to him, in the form of people.

You can check out the teaser poster for Collateral Beauty, below:

Collateral Beauty (2016) Poster

Best case scenario, Collateral Beauty is an emotional powerhouse that works on audiences; at worst, it’s the sort of movie that’s so sappy and cheesy that it quickly becomes a laughingstock, even among people who haven't seen it. Judging by the trailer, the latter could be the case, as this preview is already being mocked online. It also doesn’t help that grieving, mopey Will Smith - seen previously in such fare as Seven Pounds and After Earth - is not most people's favorite Will Smith.

Then again, Collateral Beauty has cobbled together an impressive cast full of Oscar winners (Mirren, Winslet) and nominees (Smith, Norton, Knightley.) Judging by the trailer, Collateral Beauty appears to have some gorgeous photography of New York City too, courtesy of cinematographer Maryse Alberti (of The Wrestler and Creed fame).


Collateral Beauty is set to open in U.S. theaters on December 16th, 2016.

Source: Warner Bros. Pictures

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