Despite a close to 70% drop in box office in it's second weekend (which I'll talk about in a minute) Paramount has already greenlit Cloverfield 2. Let the viral speculation begin!
Will it pick up where the first one ended? Will it cover the same events through a different point of view? At this point it's all speculation and I'm sure that's just the way Paramount likes it. :-)
The only thing for certain is that Matt Reeves will be back to direct and Drew Goddard back to write the film.
Regarding the big box office drop in it's second weekend, I think my buddy Chris over at Movie Marketing Madness pegged it right: The marketing was done to suck everyone who was interested in seeing the movie into theaters on opening weekend. After that only folks who hadn't heard about were left and then they were influenced by either the people who loved it or those who hated the movie.