[UPDATE: A new Cinderella featurette has also dropped online.]
2015 has now begun for everyone around the globe; and, to tie into New Year's Eve, Walt Disney Pictures unveiled a pair of TV trailers for its live-action Cinderella movie that (appropriately) emphasize the midnight deadline for the spell cast by Cinderella's famous Fairy Godmother in the story. Helena Bonham Carter (who also costarred in Disney's live-action Alice in Wonderland and Lone Ranger) plays the magical character in director Kenneth Branagh's upcoming rendition of the centuries-old fairy tale.
Cate Blanchett also features prominently in both new Cinderella previews (see above and below), playing Lady Tremaine, the not so kindly stepmother determined to prevent Ella (Lily James) from being happy. Meanwhile, Richard Madden appears here as the (especially bright-eyed) Prince Charming, along with Nonso Anozie - who, like Madden, is a Game of Thrones alum - as the noble Captain, helping the Prince in his search for Ella after she disappears from the ball. What's perhaps been most surprising about the Cinderella footage unveiled thus far is that it paints the film as being a by the book retelling of the fairy tale, as most know it from Disney's 1950 animated movie version. Other recent live-action/CGI takes on fairy tales that the Mouse House had previously adapted in cartoon movie form (Alice in Wonderland, Maleficent) were marketed in part on the idea that they had noticeably different narratives to offer than their predecessors did.
It's certainly possible that the scipt credited to Chris Weitz (About a Boy, The Golden Compass) contains some less familiar story material; not to mention, a more modernized outlook towards the fairy tale and its characters. Right now, though, such villains as the 'Wicked Stepmother' and Ella's nasty step-sisters - Anastasia (Holliday Grainger) and Drizella (Sophie McShera) - seem about as flat in this new film as they did in Disney's animated Cinderella over sixty years ago.
Update: Watch the second Cinderella TV trailer below, followed by a new featurette (via Yahoo! Movies)
Disney has been breaking new creative ground in the fairy tale storytelling department with its recent animated offerings (even 2014's Big Hero 6 had a fairy tale element to it), but its recent live-action reboots of older animated titles haven't enjoyed nearly as much critical acclaim, while being commercially successful. That probably isn't going to change with Cinderella, by the look of things, but you never know...
Cinderella opens in U.S. theaters on March 13th, 2015.