Fox have teamed up with Kino Industries to develop a Choose Your Own Adventure movie. Those who grew up in the 1980s will likely have heard of, if not avidly collected, the Choose Your Own Adventure series of children's books that allowed readers to select what action the lead characters took at certain critical junctures in the story, thus actively influencing the plot itself and ensuring a new adventure with every read. The gimmick worked by asking readers to turn to a certain page number depending on the choice they made in order to find out how their path progressed.

Numerous attempts at interactive cinema experiences have been attempted in the past, with the first being 1967's Kinoautomat. First screened in Montreal, Kinoautomat began like any other movie but was paused at various points, during which the audience would vote on what should happen next. The corresponding scene would then be shown depending on the result of the vote. In 1992, I'm Your Man was released in the U.S. which utilized the same concept but introduced joystick technology to allow the audience to make their selections, however the idea failed to catch on.

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20th Century Fox have now announced that they're attempting to bring the world of interactive cinema up-to-date for the smartphone generation in collaboration with Kino Industries' CtrlMOVIE technology. The technology will debut with Choose Your Own Adventure and will come in the form of a smartphone app that'll allow the audience to control the actions of the various characters on screen at certain points in the story. Fox promises that these voting periods will happen seamlessly without a break in the movie itself and confirms the possibility of a multi-movie partnership, if successful.

With the world of cinema saturated with sequels, reboots and re-imaginings, any attempt to bring fresh ideas to the table is greatly appreciated and, since movie audiences are arguably more vocal than ever about the movies they like and dislike, it's perhaps the ideal time to revisit the idea of allowing viewers to have control over what they're watching on screen.

However, there are a number of clear, inherent problems with bringing the Choose Your Own Adventure concept to the big screen. Firstly, many of the criticisms that dogged previous attempts at interactive movies are still relevant. Although the technology may have improved, voting on how characters should act drags the viewer out of their suspension of disbelief and away from simply enjoying the movie. This will be especially true if they have to miss part of the film to get their phone out, fire up an app and make their vote.

Secondly, a key appeal of the Choose Your Own Adventure book experience was that, as the title suggests, you decided what happened, immersing the reader personally in the story. In theaters, the outcome is dependent not only on your own vote, but also of everyone else in the room. It's frustrating enough when a movie ends badly; it'll likely be even more frustrating if it ends badly because a group in the back row decide to pick all the worst choices.

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Choose Your Own Adventure is currently without a release date.