The game has officially begun on Celebrity Big Brother season 3 and alliances are already starting to get formed in week one. Longtime viewers know how important alliances are on Big Brother. In fact, when it comes to modern seasons of the show, it is pretty much impossible to win Big Brother without being a part of a large alliance. Recent winners were Gr8ful alliance member Jackson Michie (BB21), Committee alliance member Cody Calafiore (BB22), and Cookout alliance member Xavier Prather (BB23).

Alliances on Big Brother can help a contestant strategize nominations, concentrate their votes to evict someone, and also get protected from being targeted. Without allies to trust, a houseguest is basically singled-out and has no chance of winning the game. More often than not, these standalone contestants are either evicted early on in the game or are taken to the end just as scapegoats so that a final-two duo has a better chance at getting to the Big Brother finale.

Related: Celebrity Big Brother: Chris Kirkpatrick Left The House But Came Back

The Formation

Cynthia Bailey on Celebrity Big Brother 3 episode 1

A promising alliance that was recently formed on Celebrity Big Brother 3 is the Formation, which is an obvious reference to the hit Beyoncé song "Formation". This particular alliance consists of Carson Kressley, Cynthia Bailey, Mirai Nagasu, Shanna Moakler, Teddi Mellencamp, and Todrick Hall. Shanna and Todrick had a strong hand in building this alliance, but Mirai was also an active player in putting the Formation together given that she was looking for trusted allies in the game. Even though this alliance has some potential, it is already showing signs that it could fall apart at any given time. Many of the Formation members are possible targets for the first HOH of Celebrity Big Brother, Miesha Tate.

The Athletes

Miesha Tate aka Cupcake on Celebrity Big Brother 3

After winning the first Head of Household of CBB3, Miesha Tate felt like she needed to look for allies who would back her nomination choices and follow through with the plan that she has for week one. As a well-respected UFC fighter, Miesha felt like she could align herself with other houseguests who are seen as physical threats and competition beasts. As a result, Miesha reached out to Todrick Hall and Lamar Odom to join her so-called Athletes alliance. With that said, Miesha then invited *NSYNC singer Chris Kirkpatrick to join the Athletes alliance, which made Todrick feel rather confused.

Girls And Gays

Carson Kressley and Todrick Hall on Celebrity Big Brother season 3

The very first alliance shown on Celebrity Big Brother season 3 came from none other than Carson Kressley. The former Queer Eye fashion expert found himself in a room with Cynthia Bailey, Shanna Moakler, and Todrick Hall and immediately exclaimed how great of an alliance the four of them would be. Alas, there's no official name for this alliance yet - Carson only referred to their group as "fierce girls and us two gays."

More: Celebrity Big Brother 3: How To Watch CBB3 Live Feeds On Paramount+

Celebrity Big Brother season 3 is currently airing on CBS. Check out the show's full schedule here.