The first trailer for Captain Marvel received about 109 million views worldwide in its first 24 hours of release. After years and years of waiting, Marvel Studios is finally going to put out their first female-led solo movie, starring Brie Larson as the eponymous superhero, which will be a transforming moment for the Marvel Cinematic Universe not only because of what the blockbuster movie represents but also because it opens up the shared universe to a host of new characters, stories, and worlds.
Furthermore, the Captain Marvel movie marks the first time that a Marvel Studios production will be co-directed by a female director. In this case, Anna Boden is helming the project alongside her longtime partner Ryan Fleck, and she is helping pave the way for Cate Shortland to take on the Black Widow solo movie on her own. Needless to say, comic book fans and general audiences alike are excited about the Captain Marvel movie - and they're showing that excitement by seemingly watching the trailer over and over again.
Following the release of the first Captain Marvel trailer yesterday morning, Marvel Studios has revealed that the trailer has amassed 109 million views from around the worldwide in its first 24 hours of release. It's safe to assume that those views account for people watching the trailer across all social media platforms, such as YouTube, Facebook, and Twitter. In the studio's tweet, they quote the movie's tagline - "Higher. Further. Faster." - but that doesn't necessarily apply to this situation.
Getting 109 million views in only 24 hours is nothing to laugh at, especially given that this is the studio's first female-led solo movie, but it's not the record-breaking number the studio may have been hoping for. Last year, the first trailer for Anthony and Joe Russos' Avengers: Infinity War broke IT's record by accumulating a whopping 230 million views within 24 hours. As if that wasn't enough, the blockbuster movie's second trailer still managed to get 179 million views in 24 hours, thus becoming the third movie with the highest number of views during that initial period. Comparatively, in their first 24 hours, the first trailer for Taika Waititi's Thor: Ragnarok got 136 million views and the second trailer for the Russos' Captain America: Civil War got 94.7 million views.
It's worth noting that the teaser trailer for Ryan Coogler's Black Panther got 20 million fewer views than Captain Marvel, and look how that movie turned out; it earned more money at the domestic box office than Infinity War, which would've been unthinkable earlier this year. And it's certainly possible that Captain Marvel will continue what Wonder Woman started and outgross most if not all other standalone superhero movies. If the movie's trailer views are anything to go by, it's on the right track.
Source: Marvel Studios
- Captain Marvel (2019) release date: Mar 08, 2019
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 05, 2019