Captain Marvel International Poster Tagline Hints at Plot

A new Japanese poster for Captain Marvel offers subtle hints at the film's plot. The poster features a new tagline for the movie, one with no comic book precedent that nevertheless aligns well with the first trailer. It also reinforces the sense that this is intended to be an origin story - not for Carol Danvers, but rather for the Avengers themselves.

Set in 1995Captain Marvel will reveal a previously-unhinted-at secret history of the MCU. It will see young S.H.I.E.L.D. agent Nick Fury find himself allied with a powerful hero from outer space, one who nevertheless seems to have mysterious ties with this planet. Fans have long assumed that Fury's encounter with Captain Marvel ultimately acts as the inspiration for his Avengers Initiative.

Related: Captain Marvel Art Reveals Up-Close Look at Costume & Helmet

A new Japanese poster supports that theory. Although the image is familiar, it carries a surprising new tagline; it translates as "Lost Past, Memories Trapped, Powers Gained. Is this me? The Story before the Avengers." While something is presumably lost in the translation, this tagline nevertheless demonstrates the film's central themes rather well.

This dovetails perfectly with the first trailer, which revealed Captain Marvel as a member of the Kree Starforce. She appeared to have completely forgotten her past life on Earth as a member of the Air Force, and was desperately attempting to regain her memories. "I keep having these memories," Captain Marvel said in a voice-over. "I see flashes. I think I had a life here. But I can’t tell if it’s real." The tagline also refers to the idea of powers being gained, probably fitting with what appears to be a flashback in which Carol is caught up in an explosion. The energy flare is similar to the one seen in Ant-Man & The Wasp, suggesting that her body may have been irradiated in energy from the Quantum Realm, explaining where her powers have come from.

The tagline continues, "The Story before the Avengers." While this film is avoiding the traditional origin story plot for Carol Danvers herself, it increasingly looks as though the movie is a prequel to the entire Avengers franchise. The recent Captain Marvel Prelude comic confirmed that Nick Fury will be left very much impressed with Carol. There's one scene in which Fury and Maria Hill discuss heroes, with Hill doubting the Avengers Initiative project. "I've heard something else said about heroes," she observed caustically. "Never to meet them. They'll only ever let you down." Fury disagreed, with a simple response: "Not all of them." A moment later, he referred in a matter-of-fact manner to a hero who he's able to call upon in the absolute worst-case scenario - Captain Marvel, fitting perfectly with the post-credits of Avengers: Infinity War.

More: Theory: Captain Marvel's Weakness Is Her Memories, Wiped By Jude Law's Villain

Key Release Dates
  • Captain Marvel (2019) release date: Mar 08, 2019
  • The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
  • Spider-Man: Far From Home (2019) release date: Jul 02, 2019
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