Captain Marvel gets an official poster that shows a new look at Brie Larson in-character. With Marvel Studios' 2018 slate now in the rearview mirror, attention is turning to what's on deck for next year. First out of the gate is Captain Marvel, which is the first MCU installment to be headlined by a solo female superhero. A period piece set in the 1990s, fans are about to explore a largely unknown time in the franchise's history. At the time of Captain Marvel's events, even Nick Fury (he who assembled the Avengers) is unaware there are superheroes out there.
Over the summer, Kevin Feige promised marketing would get underway at some point in the fall, but viewers were nevertheless getting impatient for their first look at the film. Shortly after a massive EW spread that included several new photos and details, Marvel finally unveiled the Captain Marvel trailer. That's not all the promotion they've done today, as there's now a new one-sheet available.
Marvel released the poster, which is very much of the teaser variety. It shows Carol Danvers suited up as she enters an air hangar, with the tagline "Higher Further Faster" positioned above. Check it out for yourself in the space below:
This initial wave of marketing is all about familiarizing audiences with the Captain Marvel character, who has only been hinted at in the MCU prior to this. With that in mind, it isn't surprising to see Carol be front and center (and the only principal character) on the poster. The artwork is quite effective in relaying all of the pertinent information about Captain Marvel, hinting at Danvers' Air Force roots and her abilities (note the glowing fists) that will make her the most powerful figure in the MCU to date. Of course, when the release date gets closer, Marvel will place more of an emphasis on the film's overall story and the supporting cast, but right now, Captain Marvel deserves the spotlight. For many people, the wait to this point has been far too long and it's cause for celebration.
While most are expecting Captain Marvel to be another big hit in the MCU, Feige and company still have a lot riding on its success. Carol is set to be a key factor in next year's Avengers 4, as her return to Earth will symbolize a changing of the tide in the fight against Thanos. They need her to strongly resonate with audiences in order for that development to be as impactful as intended. Fortunately, the early response to the marketing is very positive, with audiences expressing excitement at seeing what Marvel has to offer next. By all accounts, the well-oiled machine should keep running smoothly into 2019.
- Captain Marvel (2019) release date: Mar 08, 2019
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 02, 2019