Captain Marvel is outpacing Patty Jenkins' Wonder Woman and James Wan's Aquaman in Fandango ticket pre-sales. Directed by Anna Boden and Ryan Fleck, the film will officially introduce Brie Larson's Carol Danvers - the first female headlining hero in the franchise after being teased in Avengers: Infinity War post-credit scene. After debuting in her origins film, Danvers is set join the rest of the heroes in the franchise as they gear up to take down Thanos (Josh Brolin) in Avengers: Endgame, coming out several weeks after her solo outing.
Set in 1995, Marvel Studios is going back in time to establish Danvers' origin story. With young (still two-eyed) Nick Fury (Sam Jackson) and Phil Coulson (Clark Gregg) factoring in her story, the film will also incorporate the Kree-Skrull war into the narrative paving the way for fans to meet members of the Starforce, Yon Rogg (Jude Law), and Talos - Ben Mendelsohn's Skrull leader. Hitting theaters in a little bit more than two weeks, marketing for Captain Marvel is already in full swing and it seems to be doing the trick with more and more people booking their tickets for the first few days of its release as early as now.
According to Fandango, Captain Marvel is "surging past pre-sales for previous superhero origin stories" in the same sale cycle, that includes DC standalone films such as 2017's Wonder Woman and last year's Aquaman, as well as Marvel Studios' own Doctor Strange and Fox's Deadpool. It's currently ranking number 2 on Fandango's top five superhero origin stories in presales two weeks before debuting, only behind last year's Black Panther directed by Ryan Coogler. The project lands in third place in terms of pre-sales for MCU films, trailing behind Infinity War and Black Panther.
The boost in pre-sale tickets seems to stem from critics' social media reactions after the film was screened early this week for critics. Initial responses are generally positive, which could've convinced those who are still on the fence about checking out the film on its opening weekend. Before the embargo lifted, Captain Marvel was already tracking for a solid $100 million domestic haul during its opening weekend, but it can go as high as $120 million. Given this latest development, it's possible that the projected numbers continue to increase as its release date nears.
In the grander scheme of things, it's great to see that top four of the superhero origin stories in Fandango pre-sales (two weeks ahead of premiere) are composed of films headlined by two female heroes (Captain Marvel and Wonder Woman) and then a Black (Black Panther) and Polynesian (Aquaman) lead - all helmed by a diverse mix of directors. It validates the idea that Hollywood is due for more diversity both in front and behind the camera.
- Captain Marvel (2019) release date: Mar 08, 2019
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 05, 2019