The first trailer for Captain America: Civil War dropped last week, and it had everything a fan could want: explosions, intrigue, Captain America and Winter Solider beating the living daylights out of Iron Man. Most of all, it gave the Internet plenty to talk about until the inevitable second trailer drops.
Civil War is in many ways the biggest Avengers movie to not officially be an Avengers movie. Far from being a solo film for its titular Captain, it also includes the aforementioned Winter Soldier and Iron Man, as well as just about every other superhero to have appeared in an MCU movie, minus an angry green guy and Norse god or two. With all those salaries to be paid, then, it's no wonder Marvel is making a big deal of the movie, even going so far as to declare the Civil War trailer a new record breaker.
In a press release today, Marvel announced that the trailer had "debuted online to a record-shattering 61M global views in its first 24 hours!" According to Marvel, this bested the record set by their previous movie about a group of superheroes fighting each other with grave repercussions for the world around them:
"This debut trailer for Captain America: Civil War almost doubled the previous record, held by the first trailer for Marvel's Avengers: Age of Ultron – which debuted to a then record-breaking 34 million views in 2014. "
It may come as a surprise to some that 61 million views is record-breaking, let alone 34 million, considering that the Star Wars 7 trailer had already blown past those numbers with 112 million views in one day. We reached out to Marvel, though, and they clarified that they were referring to the record for their own movies, not in general.
It's easy to get hype fatigue in an era when every big-budget blockbuster seems to be trying to garner as many headlines as possible with leaks, teasers, trailers, and press releases about how many people watched their trailers, but the trailer for Captain America: Civil War was exciting enough that Marvel can be forgiven for running their somewhat misleading victory lap.
Now let's just wait and see what kind of record they set when they finally release a trailer with Spider-Man in it.
Captain America: Civil War will release on May 6, 2016, followed by Doctor Strange – November 4, 2016; Guardians of the Galaxy 2 – May 5, 2017; Spider-Man – July 28, 2017; Thor: Ragnarok – November 3, 2017; Black Panther – February 16, 2018; The Avengers: Infinity War Part 1 – May 4, 2018; Ant-Man and the Wasp – July 6, 2018; Captain Marvel – March 8, 2019; The Avengers: Infinity War Part 2 – May 3, 2019; Inhumans – July 12, 2019; and as-yet untitled Marvel movies on May 1, July 10 and November 6, 2020.