Captain America: Civil War has begun to put its hype machine into overdrive now that it's officially the next big stop on 2016's comic books-to-film walking tour. After twelve feature films, two Netflix series and one (soon to be two) network shows, the very existence of the Marvel Cinematic Universe needs no introduction for audiences; so the task at hand for Civil War now will be to convince the moviegoing masses that they cannot miss this 'Battle of the Avengers' installment that will kick off Phase 3 of the MCU.
A fresh international TV promo (see above) for Civil War aims to do just that for the upcoming Captain America sequel aims to do just that. The newest Civil War preview dials back the action shots featured in trailers past and focuses more on the emotional stakes at play in the film.
Thus far, much of Civil War's marketing has focused on the presence of the broader Avengers-adjacent cast (and the debuts of new characters like Black Panther and the first MCU-sanctioned Spider-Man) as a selling point, emphasizing that the film's story has been borrowed at least in part from the 2006 Civil War comic book miniseries. The Civil War comics storyline saw Marvel superheroes coming into conflict with each other over a bill to place super-powered crimefighters under Government control. Given the scale of the conflict, some fans have worried that the expansive guest-appearance cast will transform the third Captain America film into a de-facto Avengers installment and draw focus away from the story of Captain America and Bucky Barnes - left very much open at the end of Captain America: The Winter Soldier.
Those fans should feel a bit more at ease from this new trailer, which reigns in the "bigger picture" story points in favor of a focus on that complicated ongoing character dynamic. While The Avengers and their new allies (and/or rivals) still get their moments to shine, the impression left by this spot in particular is of a film more akin to a direct continuation of the Winter Soldier storyline that ends up playing out in the foreground of the broader superhero "war" - with the connective tissue looking to be that Barnes himself (Cap's onetime best friend, believed killed during World War II but revealed to have been revived and transformed into a brainwashed cyborg assassin), functioning as a poster child for exactly the sort of unchecked-power the powers-regulating laws are designed to curb.
While the film is widely expected to follow its fellow Marvel Cinematic Universe counterparts to a tidy box-office take, it will be interesting to see how its goes over compared to the newly-released Batman V Superman: Dawn of Justice. While the films are quite different in tone and aesthetic, they bear similarities in that both are darker-than-average superhero stories built around iconic pop-culture good guys turning on each other over a controversial topical issue; with Civil War positioning itself as a Civil Rights allegory while Dawn of Justice draws explicit parallels between its story and post-9/11 culture shifts. And while Batman V Superman opened to big box-office, it didn't fare so well with critics and it's already showing signs of a big slowdown during its second weekend at the box office.
On the other hand, Marvel Studios is likely confident that their more strongly-established foundation of richly-developed characters and reputation as Hollywood's premiere superhero "brand" will secure the film a much more positive reception from critics and audiences alike. The studio has also announced plans to demonstrate its pride in the film by showing it early to attendees at CinemaCon almost a month before its U.S. release - a move that typically indicates a studio's faith that they've got a major success in the making on their hands.
Marvel’s Captain America: Civil War stars Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Emily VanCamp, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd and Frank Grillo, with William Hurt and Daniel Brühl.
Anthony & Joe Russo are directing with Kevin Feige producing. Louis D’Esposito, Alan Fine, Victoria Alonso, Patricia Whitcher, Nate Moore and Stan Lee are the executive producers. The screenplay is by Christopher Markus & Stephen McFeely. Get ready to pick a side and join the nonstop action playing out on two fronts when Marvel’s Captain America: Civil War opens in U.S. theaters on May 6, 2016.
Doctor Strange – November 4, 2016; Guardians of the Galaxy 2 – May 5, 2017; Spider-Man – July 7, 2017; Thor: Ragnarok – November 3, 2017; Black Panther – February 16, 2018; The Avengers: Infinity War Part 1 – May 4, 2018;Ant-Man and the Wasp– July 6, 2018; Captain Marvel – March 8, 2019; The Avengers: Infinity War Part 2 – May 3, 2019; Inhumans– July 12, 2019; and as-yet untitled Marvel movies on May 1, July 10 and November 6, 2020.
Source: Marvel Studios [via Latino-Review]